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Templates for Email Marketing Campaigns

Content MarketingDigital MarketingEmail Marketing

If you’re familiar with digital marketing, you’ve probably heard claims about the death of email as a channel. Instant messaging and social media platforms may have revolutionized brand-to-consumer interactions, but to say that email marketing is dead is uninformed because up to this day, email remains as one of the most powerful tools in a digital marketer’s arsenal.

Numbers don’t’ lie! Studies show that 80% of business owners heavily rely on email marketing for their lead generation and customer retention efforts. Given that it’s a direct and intimate channel, it’s no surprise why many brands continue to use email to influence purchasing decisions and grow their sales funnel.

To give you a better idea of how it can improve your bottom line, every dollar you spend on an email marketing campaign generates an average of $42 in returns. If you’ve been convinced to hop on the email train, you may now be wondering how to execute a successful campaign. The short answer is it ultimately depends on how well you compose your messages.

Email Marketing Templates You Can Use for Your Campaigns

To help boost your conversion opportunities, this guide below will show different kinds of email marketing templates that you can use as references.

Client Onboarding/Welcome Email

Onboarding happens when you’ve successfully converted a lead into a subscriber or customer. An onboarding email is crucial in ushering customers into the next phase of their journey and increase the likelihood of long-term conversions. At the same time, welcoming your clients makes them feel valued, improving customer experience as a whole.

Subject: Thank You for Choosing Us!


Hey (name),

I want to sincerely thank you for choosing us as your service partner. Customers like you are what make our jobs worthwhile. As discussed in our previous meeting, we’re now setting up your (insert service) campaign and making sure everything’s going to run smoothly.

I’ll be sending a weekly performance report so you can easily track your progress and make adjustments whenever you wish. About those additional details, I’ve attached forms that you need to fill out. Please respond and send them back anytime within the week.

If you have any questions, feel free to shoot an email or—for best results—call me directly at (number).

We look forward to working with you on this project.

[Your Signature]

Content Offer 

Providing timely and relevant content is a great way to convince someone to do business with you. Once you’ve segmented your mailing list according to buyer characteristics, you can start distributing the content resources you’ve developed to push your leads down the sales funnel. If you have a blog post that compares two variations of your products, here’s an example you can follow.

Subject: (Product A) or (Product B), What Should You Get?


Hey (name),

I noticed that you might currently be shopping for a (product). With all the choices available in the market, deciding on which (product) to get can be overwhelming. Given that it can a big decision, you should probably do a little research if you want to get the most bang for your buck.

To make things easier for you, we’ve prepared a guide that will discuss everything you need to know about (product). The guide will tackle the pros and cons between (product A) and (product B) and discuss other important matters to help you find the best deal possible.

Contact us today or visit our blog to learn more!

[Your Signature]

(Note: Place anchor links on “contact us today” or “visit our blog.”)


Sending out newsletters every week or so lets you stay in touch with people in your mailing list. Given that they voluntarily sign up, it’s a non-intrusive approach that will keep your contacts updated with product updates, new blog posts, and other relevant matters. When done right, sending these out consistently will help you stay on top of your audience’s minds.

Subject: Hey (name), we’ve got some new and exciting content for you!


Hi (name),

In case you missed it, we recently published a series of blog posts that we’re sure you’ll be interested in. A lot of exciting things have been happening since the release of [product] and we’ve compiled a few awesome new features since the last upgrade!

Start clicking away to read what we have in store for you!

(Title of the 1st blog anchored with link)

  • [Short description of the article. Preferably one to two sentences long]

(Title of the 2nd blog anchored with link)

  • [Short description of the article. Preferably one to two sentences long]

Happy reading!

[Your Signature]

Webinar Invitation

Hosting a webinar is a unique way to engage with your audience. Blog posts, videos, and other forms of content have more mileage on the web, but live events, even the ones streamed online, let you interact with your consumers on a more human level. Here’s an invite template you can use as a reference.

Subject: Join our exclusive (insert event name) on (insert date)!


Hey (name), we’ve got some exciting news for you.

On (date), we’ll be hosting a free webinar on (insert platform). We’ve invited (speakers) along with a host of other experts to discuss exciting new topics, ranging from (topic) to (topic).

You’ve helped us grow our company, and we’d like to give back to you with this free event. If you’re interested, just click on the link below to confirm your attendance.

(CTA Button)

See you there!

[Your Signature]

Guest Post Outreach 

Guest posting is one of the most effective methods of boosting your site’s domain authority. If you want to appear on top of search engine results pages (SERPs), you should be sending outreach emails to connect with other blogs and either request to link one of your articles or ask permission to guest post. Here’s a template that can help you stand out from others.

Subject: Greetings (name)! I’d like to write an article for your site.


Hey (name),

I’ve been stalking your blog for a while now and have to say that your articles are truly insightful, useful, and practical. That post about [insert subject with link to blog article]? That really got me hooked.

I cover a few similar topics here at (company), so I appreciate all the valuable content that you put out there. Coincidentally, I spy with my little eye that you’re accepting guest posts. If it isn’t so much to ask, would it be alright to be a blog contributor?

Here are a few examples of my previous work, so you get an idea of my writing style and the topics areas I lean towards:

  • Example 1
  • Example 2
  • Example 3

Let me know if this works with you, so I can start thinking about new ideas to boost your blog’s awesome meter.

Hope to hear from you soon!

[Your Signature]

New Product or Service Pitch

Got a new product or service you’d like to promote? Create a sales pitch. Sending out an email regarding your latest offerings is the best way to let leads know what they can get out of your brand. By establishing a stronger connection through a formal introduction, the chances of converting and product recall will be much higher.

Subject: Introducing the (product name)


Hey (name), we’ve got some great news for you!

We’d like to introduce our company’s latest innovation: (product name).

I’m touching base to see if you’re interested in checking out our new (product or service). I’ve had quick a look at your website and think it could really help with (task or process). We have a bunch of clients just like you who’ve managed to see positive results in a matter of weeks!

[Brief description of the brand and the product].

Let me know if you’d like to hear more about it. I’d be more than happy to send a [sample, demo, more details] as well.

Talk to you soon.

Thank you!

[Your Signature]

Seasonal offers

Everyone loves discounts and freebies. If a holiday such as Mother’s Day is just around the corner, you can take advantage of it by sending out time-sensitive promotions. Informing leads that you’ll be having a seasonal (time-sensitive) offer has the potential to ramp up your sales.

Subject: Celebrate (event) early! Get (amount of discount)% off on selected items.


Hey (name),

(Event) is just around the corner.

To help you get in a festive mood, we’re offering jaw-dropping discounts on some of our hottest products. The sale will run from (date) to (date), so don’t forget to mark your calendars to enjoy the best prices online.

Get in quick because the first 100 shoppers will receive an additional 20% discount coupon that can be used for future transactions. Don’t miss out on this awesome holiday deal!

See you there!

[Your Signature]

Cart Abandonment

Cart abandonment emails are essential for any online store, serving as a follow-up when shoppers add items to their shopping carts but don’t end up checking them out. Here’s a template you can follow to help get users to take action and close a purchase.

Subject: Don’t leave your items hanging!


Hi (name),

We noticed that you didn’t checkout during your last visit to our store. Don’t worry, we’ve taken note of everything you had in your shopping cart.

As a bonus, if you checkout within the next 48h, we’ll throw in a 10% discount off your first purchase!

Simply click the link below to finalize your order:

(CTA Button)

Happy shopping!

[Your Signature]

Harness the Power of Email

By 2024, statistics suggest that there will be over 4.48 billion email users globally. It’s no exaggeration to say that around half of the world’s population can be reached on this channel alone. Down the line, implementing an email marketing campaign will help you improve your overall marketing strategy and increase your number of conversion opportunities. 

Whether you plan to use email marketing for content distribution, product pitches, or outreach, you need to make sure that your messages are engaging enough to capture the recipients’ interest. Adding impactful subject lines, magnifying your brand’s value, and strategically placing CTAs are some simple yet effective practices that can improve the performance of your emails. 

With these templates as your reference, successfully closing business deals will be a lot easier. But, in case you aren’t getting the results you want or if digital marketing isn’t your specialty, don’t be afraid of leaving it to the experts.

Contact us today to learn more about our email marketing services!

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