Paid Advertising

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YouTube Ads Cost Philippines: Are They Worth It?

The way people engage with media has shifted over the past few decades as the...

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Google Shopping Ads: How Does It Increase Your E-Commerce Sales

Are you looking to boost sales on your Google Shopping campaigns? Follow these best practices to increase sales on Google shopping ads.

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Skip Ads? How Ad Length and Ad Skipping Affect Advertisers

Since the dawn of television and the eventual shift to online platforms like YouTube, commercials,...

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8 Google Ads Hacks Every Marketer Must Know

Successful online ads target a specific audience – at the right time, in the right...

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Here’s Your End-to-End Guide to In-App Advertising

Do you know how much time an average internet user spends using their apps? It’s...

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20 Retargeting Statistics You Need to Know [Updated 2023]

Thinking about adding retargeting to your PPC arsenal?  We’ve successfully grown dozens of brands thanks...

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Does Your Phone Listen to You for Ads? (Yes, Here’s How)

There’s been no secret about how ad networks and digital marketing companies use data to serve ads to the best audience, but what if we told you there was more to the picture?

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Retargeting VS Remarketing: How They Differ [Infographic]

Digital marketing is a complex web of marketing principles, strategies, tools, and technologies that takes...

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Insightful Display Advertising Statistics to Shape Your PPC Campaign in 2019

  Digital display advertising has been around almost since the beginning of the internet. Just...

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A Complete Guide to SEM (Paid Search)

  In today’s digital age, businesses rely on SEM to drive their marketing efforts. However,...

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Google Ads Placement Cheat Sheet [Infographic]

One of the most important decisions you’ll make for your business is whether to partner...

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Is Paid Search Considered Inbound Marketing?

  Inbound marketing is widely considered as one of the most powerful methods in utilizing...

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How to Steal Customers the Right Way with Search Advertising

Paid search advertising is an integral part of a brand’s marketing efforts because it’s a...

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The Pros and Cons of Paid Search Advertising

  Need help understanding the ins and outs of paid search advertising? Find out how,...