The ways by which Search Engine Optimisation (SEO) is practiced have drastically changed. Executing a year-old SEO strategy now could be tantamount to burying it in sand and pouring a liter of cola over it. It’s suicide. However, the results of a holistic and properly executed SEO strategy can prove to be positively dramatic.
Through all these changes, the core strategy remains the same: rank organically for words that your customers use when searching for your products. However, the tactics have evolved.