We have just confirmed Spiralytics for another year of PPC, SEO and Content Marketing strategies – we consider them as an extension of our marketing department allowing us to focus on running our business and handling the leads generated from our website and improving search rankings. We have never had more leads coming in after years of bumbling digital marketing strategies working solo, but now with Spiralytics we are achieving and exceeding targets!
Dear Business Builder, Struggling to get results? Jealous of your competition that seems to have it figured out?
There are literally 1000’s of ways to bring new customers to your business. If you don’t look at the whole picture, you are likely missing out on a massive opportunity to generate fresh leads and grow your business!
So, what’s the answer?
Over the past decade, Spiralytics has developed a simple 6 step method to getting results without burning your hard-earned cash. Here are the steps:
Focus on your HERO customer.
Look back over the past several years and ask yourself:
Which customers rave about you?
Which were an absolute pleasure to work with, demanded to buy more from you, paid on time or even EARLY?
Which were the easiest to sell to?
There are likely only a handful of these gems. Write them down. These are the people you are focusing on. Every marketing message, every Facebook ad, every blog post will be written with them in mind, speaking their language, and working hard to make sure the next HERO walks through your door.
Is your HERO ready to buy?
You absolutely need to understand if your HERO is in buying mode or not. This is critical because how you speak to this person changes depending on the following:
Marketing to the 1%
Of your total target market, these are the people actively shopping for options to solve their problem. The solution is your products and services. They are looking at your business, comparing it to competitors, looking at alternative solutions.
The approach at stage is largely search, both PPC (Search Ads) and SEO (Search Engine Optimization). You also need an aggressive Remarketing campaign to keep your brand in front of them as they are in decision making mode. Aggressive, but intelligent and strategic so as to not annoy them.
Imagine it this way: You are looking to hire a company to handle some process or project for your business, and you know you don’t want to hire that discipline. What do you do? You start gathering a list of potential companies that fit your criteria. It is easy for that list to grow very large. Remarketing is a way to force your way into that list and make sure they hear you.
How to get to those “Researching”
Your next HERO is working hard to solve their problem. However, they aren’t quite sure they need to hire a company to solve it yet. Worse, they might be thinking of a totally different way to solve it, such as learning a new skill themselves! Wait! You are the expert. This is where your blog comes to the rescue. When you start creating content that helps your future HERO solve specific problems, several things happen:
They notice your company, and trust builds
They realize some things are best left to the experts
They reach out to you for help
The beauty of grabbing people in this stage is that they are not yet talking to your competitors!
They haven’t yet built list of companies to request a proposal. They might never…Now is the time! Your best weapon at this stage is to create the best answer on the internet for every little problem your future HERO might need to solve. Not only is this content great for lead generation, but helpful content earns links from other blogs on the internet, improving your SEO traffic across all pages! Oh, and remember that little remarketing ad we created for the 1%? We can do the same thing for readers of your blog to keep them coming back and engaging with your brand.
How to get in front of those aware, and NOT aware they have a problem?
Most companies experience varying levels of success with targeting the 1%, and a few have figured out the researching step. However, almost NO ONE has figured out this next part. And that is where we find GOLD. This is lead generation magic.
In this step, we first need to build a piece of EXTREMELY helpful content. So helpful in fact, your HERO would be willing to give their email address in order to receive it. This is typically in the form of an eBook, but could also be a video, webinar, training or other formats.
If you’d like Jimmy and the Spiralytics team to explain EXACTLY how this would work to help grow your business, please fill out the form.
Research how to approach each level of the buying stage
Look at how your competitors are doing it
Explain step by step how to grow your business using these techniques