While it might sound like an oxymoron, we aim to keep marketing honest—by using performance-based tracking and tuning in every initiative we implement. Analytics is the backbone of how we achieve our results, so we’ve baked our analytics process into everything that we do. If you’re looking for razzle dazzle and snake oil, we know of a hundred other places we can send you. But that’s not Spiralytics.
We’re not just a big, beautiful brain
Our Creative Design team spends equal amounts of time tearing designs apart with calculated fury and weeping over crimes against typography (eg. “keming”)—while our SEO, Paid Advertizing, Analytics, Social Media, and Content Marketing teams burns so much midnight oil that even Jeremy Clarkson complains about the fumes.
Snacks: because we think hard, work hard, and play hard, and thus, consume significant calories.
Our team has worked for (or with) some of the best and brightest companies: Rocket Internet, Yelp, Fidelity Investments, US Auto Parts, JDA, Google and more.
Our Team
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- Silicon Valley Digital Marketing veteran
- Launched #1 fashion eCommerce site in SE Asia
- Stanford MS – Engineering
- Frequent conference speaker: IMMAP, SEMCON, DCON
Jimmy CassellsCo-founder & CEO -
- Co-Founder of 2014 IPO Xurpas, Inc
- Co-Founder of 2 Digital Creative Agencies
- Angel/VC investor in 30+ Global Tech Startups
Nix NolledoCo-founder -
- Former marketing director for a national medical company (in Philippines)
- 5+ years working in accountant management and business development
- Google Analytics and AdWords Certified
Liam GillesManaging Director UK -
- Former Managing Editor at Yelp.com
- San Francisco Marketing and Creative Consultant
- San Francisco State University MA – Creative Writing
- University of Hawaii Manoa BA – English Literature
Roy MurakamiCreative Director -
- Decades experience in business development and recruitment
- Dedicated to tracking down our most talented staff
- Business development veteran
Oliver RandallBusiness Development Manager -
- Formerly of Vogue US Advertising in Paris
- Graduated top of class, Masters in Fashion Business – Marketing and Communication
- BA in Communication from Manila’s top university (Ateneo)
Hannah TanContent Strategist -
- MA – Marketing, Stockholm University
- Google Analytics and Adwords certified
- Multi-lingual client specialist
Alessio BiribicchiHead of Client Success -
- Software Development Veteran
- MBA, Asian Institute of Management
- Google Analytics certified individual
Kaushal PilikuliHead of Analytics, Product Manager
And, About the Logo. . .
While it might look like a random, swirly-whirly cluster of dots, the pattern is actually quite calculated.
The logo follows the Fibonacci sequence (1, 2, 3, 5, 8, 13…). The spiral pattern you see has 5 dots curving from the outside towards the middle. What you might have missed is the extended curve of 8 dots going in the other direction.
Similar to marketing, if you have an eye for data, you can uncover the hidden meaning, trends, and positive patterns in the marketplace. Then with the right team and the proper tools, you’re poised to act upon those insights, measure your success and shortcomings, then tune your process, and dial in your campaign.
That’s Performance Marketing.