Engineering meets Empathy

We Grow Businesses

This is our mission, and this is why we have clients that have been with us for 8+ years. When business growth is 100% tied back to Spiralytics’ ideas & optimization, beautiful things happen.

What happens when Stanford Engineering meets Empathy? It’s called high-precision continuous-improvement marketing.

What's your

Gambit?

At Spiralytics, we know you are the kind of person who wants to implement successful digital marketing campaigns. In order to get there, you need the optimal selection of marketing channels, correct metrics tracking in place, and a continuous flow of ideas that improve performance.

The problem is that most agencies, freelancers and employees typically only specialize in a few strategies, and tend to hide bad news in their reporting, which leads you to the point of exasperation.

We believe that it should be incredibly easy to hire and work with a digital marketing agency. We’ve been in your shoes, and have gone through the process of trying to find a competent marketer who can clearly explain strategies and results. That’s why we created Spiralytics in the first place.

Out of frustration, we spent a few extra hours per day learning the craft, and then realized that others likely feel the same. No one should have to learn it themselves! There should be a collaborative partnership where we learn and build on your expertise, and minimize your time investment while we drive results. You’ll see this in action as soon as you talk to one of our strategists in the initial Discovery Call.

Contact us now, so you can stop paying for marketing that doesn’t work, and start growing the volume of leads and customers that come from your website.

Leadership

Jimmy Cassells

CEO, Founder

Greg Zagorski

CTO/CIO

Liam Gillies

Managing Director Spiralytics UK

Nikki Lojo

Head of Business Development

Julio Tuason

Head of Client Success Management

Kyra Ramos

Client Success Team Lead

Jessa Tek-Ing

Client Success Team Lead

Isabelle Carballo

Head of Development

Jen Samudio

Head of Creatives

Keely Closa

Online PR Team Lead

Jo Bisenio

Online PR Team Lead

Mark Nacional

SEO Team Lead

Jrel Cabingao

SEO Team Lead

Ash Genete

Head of Content Marketing

Pierre de Braux

Head of Marketing Automation

Alina Aficial

Head of Display Advertising

Beethjoven Juntilla

Head of Search Engine Marketing

Jessa Mae Aquino

HR and Admin Officer

Our team has worked for (or with) some of the best and brightest companies

While it might sound like an oxymoron

We aim to keep marketing honest—by using performance-based tracking and tuning in every initiative we implement. Analytics is the backbone of how we achieve our results, so we’ve baked our analytics process into everything that we do. If you’re looking for razzle dazzle and snake oil, we know of a hundred other places we can send you. But that’s not Spiralytics.

And, About the Logo...

While it might look like a random swirl of dots, the pattern is actually quite calculated – following the Golden Ratio. The spiral pattern you see follows the Golden Ratio, as you can see here.

Similar to marketing, if you have an eye for data, you can uncover the hidden meaning, trends, and positive patterns in the marketplace. With the right team and the proper tools, you’re poised to act upon those insights, measure your success and shortcomings, then tune your process, and dial in your campaign.

Here at Spiralytics, we use data to practice precision in our strategies. Through Performance Marketing, we make growth continuous – a forever blooming behavior.

If you’d like go deep and learn more about a specific topic, please refer to our blog, or our eBook Library

Nikki Lojo

Business Development Manager

Year Started: 2018

Hello! If you are looking to work with us, my smiling voice will be at the end of the line. From the start, I’ll quickly learn your business and unique advantages. I’ll then show you exactly where to focus to improve. No beating around the bush. We aim to deliver results that exceed client expectations because we consider your business as our business.

Julio Tuason

Head of Client Success Management

Year Started: 2016

If you live and breathe Account Management as a profession like me, you’ll come to realize that empathy and problem solving go hand-in-hand. Spiralytics’ Client Success Management team ensures that we understand your business’ ins-and-outs and act as your company’s marketing arm to achieve maximum results.

Kyra Ramos

Client Success Team Lead

Year Started: 2019

Getting to know people from diverse backgrounds has always been one of my interests. That’s probably why I stumbled into Account Management! Here in Spiralytics, the Client Success team grasps and strategizes efforts around your marketing goals. We’ll work alongside you in ensuring that your business grows to where you want them to be.

Jessa Tek-Ing

Client Success Team Lead

Year Started: 2017

As a Client Success Team Lead, I lead projects to help people fall in love with brands using the power of data and analytics. Having worked both in Dubai and the Phillippines, building trust with a diverse range of clients and helping their campaigns skyrocket is the beating heart of my career through the years. At Spiralytics, we work hard, we think smart and we treat each other as family. We think big picture strategy and bringing those solutions to life allows our clients to continuously innovate and thrive in this fast-changing world.

Isabelle Carballo

Software Project Manager

Year Started: 2021

Having almost 9 years of experience in Project Management and leading Software and Web Development teams in the tech industry, I came to Spiralytics to make magic happen — while bringing out the best in my team. At Spiralytics, we aspire to give our clients a unique experience as they build their online presence, expand their reach, and strengthen their brand through their websites.

Jen Samudio

Head of Creatives

Year Started: 2017

As designers, we ensure exceptional graphics and designs that help brands create lasting first impressions. The Spiralytics Design team aims to strengthen valuable and sustainable brand and customer relationships through effective visual identity.

Keely Closa

Online PR Team Lead

Year Started: 2019

Since online PR evolves, having solid relationships to assist you with your link-building efforts is essential; it’s critical to stay on top of it and try something new. Digital marketing at Spiralytics is remarkable for it requires critical thinking, creativity, and consistent effort.

Jo Bisenio

Online PR Team Lead

Year Started: 2019

The Online PR work we do here resembles traditional PR; however, more than earning backlinks, building relationships with different industry leaders while acquiring more knowledge about their industry is the exciting part of the job.

Our team strives for successful collaborations & increased brand awareness for our clients. Link building isn’t as technical as it sounds; here in Spiralytics, we spice things up by experimenting with different strategies curated for our clients. Plus, we have a super fun team! :-)

Mark Nacional

SEO Team Lead

Year Started: 2020

With the constant changes in SEO, mastery of pro-activeness and patience is of utmost importance. Be always on your feet for new Google updates and learn to develop a deeper understanding of how people search. The digital marketing in Spiralytics values organic growth born from data-driven and advanced white-hat SEO efforts. Here, we live by critical thinking, ingenuity, and curiosity.

Jrel Cabingao

SEO Team Lead

Year Started: 2017

Working in the industry for years, I learned that understanding multiple elements of SEO and implementing the right tactics are essential in achieving organic growth. Ensuring that we are up-to-date with the ever-changing Google algorithm combined with Spira’s custom SEO processes, we deliver impactful results aligned with our clients’ goals.

With SEO being an integral part of digital marketing, our clients’ trust is reciprocated with proper analysis and relevant strategies resulting in improved online presence to stay ahead of the competition.

Ash Genete

Head of Content Marketing

Year Started: 2015

I joined Spiralytics in 2015, and since then, the Content Marketing team has never stopped evolving with new strategies and fresh ideas. My team combines creativity with data analysis to produce content that is goal-oriented, well-researched and results-driven — as seen in millions of pageviews and thousands of conversions and links we’ve delivered to our happy clients

Pierre de Braux

Head of Marketing Automation

Year Started: 2016

Self-proclaimed citizen of the world. Lived in three continents. Passionate about digital marketing since 2012. We don’t use cookie-cutter marketing techniques. We test, evaluate, and improve strategies that are unique to each brand based on data-backed insights. We don’t just increase engagement and conversions, we create optimized content marketing funnels that drive value for years to come.

Alina Aficial

Head of Display Advertising

Year Started: 2018

Display Advertising is where Mad Men meets the powerful algorithms of today – we make art and science work seamlessly together to connect brands to the right people at all the right moments. Fueled by innovation and creativity, we’re always trying new ways to tell stories that spark conversation and action.

Beethjoven Juntilla

Head of Search Engine Marketing

Year Started: 2016

Spiralytics’ Search Engine Marketing is cost-effective and results-oriented marketing heavily based on comprehensive research, data-driven optimizations, and a series of experiments that matter. We are a team of passionate marketers with enough experience in multiple industries having one goal, to grow your business.

Jessa Mae Aquino

HR and Admin Officer

Year Started: 2021

The HR team plays a key role in constructing HR processes designed to achieve the organization’s business goals and objectives. At Spiralytics, we focus on nurturing the company’s unique culture to attract the market’s best talents. We practice a flexible and value-driven leadership approach designed to inspire individuals to shape their own paths to success. We grow businesses and we grow with our people.

Theo Mayor Catalo

Head of Display Advertising

Year Started: 2016

Spiralytics’ Display Advertising is at the intersection of good design and storytelling, and results-oriented marketing. From concept to implementation, our team always makes sure of one thing: that at the heart of your campaign is a truth worth telling.

Rhoda Samson

Client Success Team Lead

Year Started: 2017

I’ve worked as a Team Lead for a leading BPO company during the first few years of my career, therefore building positive and rewarding client relationships has always been my strength. In 2018, I stumbled into Digital Marketing and it has been one of the most exciting pivots ever as I learn and discover something new with the team every day. At Spiralytics, we help you make the most out of every dollar spent and push your business in the right direction.

Josef Cardinoza

Head of Web Development

Year Started: 2014

My team delivers marketing data to your fingertips in real time to help you and our strategists react quickly and design new ways to find your next customer. We build systems internally to help maintain quality and consistency in delivery. Oh yeah, we also build gorgeous websites!

Justin Reyes

SEO & Online PR Team Lead

Year Started: 2014

SEO ain’t easy, you need patience and a chill state of mind. When Google rolls out a major algorithm change, you’ll find me buried in the data, or my music, food and games. In Spiralytics we learn and grow quickly. We work efficiently, quickly adapt to change, and focus on data driven, advanced, white-hat SEO and Online PR techniques to deliver results.

Patrick Du

Head of Search Engine Marketing

Year Started: 2018

Search Engine Marketing at Spiralytics blends comprehensive research with compelling copy and data-driven optimization to generate results that matter. We are a team of competitive individuals methodical in our approach with an obsession to innovate.

Christian Andrada

Content Marketing Lead

Year Started: 2016

Christian is a Spiralytics homegrown talent. Started as a Content Marketing Specialist in 2016, he’s learned the ropes of digital marketing which made him a well-rounded Content Marketing Lead today. Since then, Christian has worked with various industries such as recruitment, beauty & makeup, tech, and real estate. In Spiralytics, no day is the same, no strategy is the same. We tailor-fit our content marketing strategy to your business and industry, aligned with your goals and vision.