Engineering meets Empathy
We Grow Businesses
This is our mission, and this is why we have clients that have been with us for 8+ years. When business growth is 100% tied back to Spiralytics’ ideas & optimization, beautiful things happen.

Our Story
What happens when Stanford Engineering meets Empathy? It’s called high-precision continuous-improvement marketing.

I launched Spiralytics in the Philippines in 2013
Jimmy Cassells (Stanford M.S., Rutgers Physics B.S.)
Prior to that, I was working with Cypress Semiconductor in Silicon Valley, and in 2005 they sent me to Manila to help implement Supply Chain and Factory Optimization into their General Trias, Cavite plant. Along the way, I met some MBA’s from the #1 business school who wanted to start an internet company…essentially the “Lending Tree” of the Philippines. Building that company taught me websites, marketing, analytics, PPC, SEO, Content Marketing and Online Lead Generation…all the things that Spiralytics helps its clients with today. As you can imagine, we’ve evolved quite a bit as we’ve grown the team from 3 to 75.
I am still a part of the strategy and launch of every Spiralytics client. When you fill out the contact form. Myself or Nikki will quickly reach out to set a Discovery Call to learn about your business and goals. The team and I will then research your industry, competitors, and present how we think we can help profitably grow your company.

EXECUTIVE

Jimmy Cassells
CEO, Founder

Greg Zagorski
CTO/CIO

Liam Gillies
Managing Director
Spiralytics UK
LEADERSHIP

Nikki Lojo
Business Development Manager
Business Development Manager, 3 years @ Spiralytics

Julio Miguel Tuason
Head of Client Success Management
Head of Client Success Management, 4.5 years @ Spiralytics

Rhoda Samson
Senior Client Success Manager
Senior Client Success Manager, 3 years @ Spiralytics

Jessa Tek-Ing
Senior Client Success Manager
Senior Client Success Manager, 3 years @ Spiralytics

Josef Gabriel Cardinoza
Head of Web Development
Head of Web Development, 6 years at Spiralytics

Justin Joseph Reyes
SEO & Online PR Team Lead
SEO & Online PR Team Lead – 6 years @ Spiralytics

Ash Genete
Head of Content Marketing
Head of Content Marketing, 5 years at Spiralytics

Pierre de Braux
Head of Marketing Automation
Head of Marketing Automation, 5 years at Spiralytics

DC Suarez
Design Team Lead
Design Team Lead, 5 years @ Spiralytics

Theo Mayor Catalo
Head of Display Advertising
Head of Display Advertising, 4 years @ Spiralytics

Patrick Du
Head of Search Engine Marketing
Head of Search Engine Marketing, 3 Years in Spiralytics

Jovet Glino
Head of Finance
Head of Finance, 4 years @ Spiralytics

Allyona Casapao
Head of HR
Head of HR, 2 years at Spiralytics
Our team has worked for (or with) some of the best and brightest companies






While it might sound like an oxymoron
We aim to keep marketing honest—by using performance-based tracking and tuning in every initiative we implement. Analytics is the backbone of how we achieve our results, so we’ve baked our analytics process into everything that we do. If you’re looking for razzle dazzle and snake oil, we know of a hundred other places we can send you. But that’s not Spiralytics.


And, About the Logo. . .
While it might look like a random, swirly-whirly cluster of dots, the pattern is actually quite calculated. The logo follows the Fibonacci sequence (1, 2, 3, 5, 8, 13…). The spiral pattern you see has 5 dots curving from the outside towards the middle. What you might have missed is the extended curve of 8 dots going in the other direction.
Similar to marketing, if you have an eye for data, you can uncover the hidden meaning, trends, and positive patterns in the marketplace. Then with the right team and the proper tools, you’re poised to act upon those insights, measure your success and shortcomings, then tune your process, and dial in your campaign. Continuous Improvement.
That’s Performance Marketing.
Covid-19 Update
Just a small note here about how Spiralytics has adjusted to the global pandemic. We’ve taken steps to ensure that our employees are safe, and business services continue remotely.

Telecommuting
Telecommuting isn’t new to Spiralytics. As a benefit, we started a telecommuting program two years ago to alleviate employees from the terrible commuter experience. Days after the first confirmed cases were announced, we encouraged all of our employees to telecommute. One whole week prior to the announcement of lockdown, we made it mandatory. Not only was this best thing to protect our employees, their families and communities, but our transition into 100% WFH was relatively seamless. We were very fortunate and plan to leverage this advantage even after quarantine is eased.

Virtual meetings
Meetings are now handled virtually. We’ve standardized on Google Hangouts, and they’ve recently opened up their enterprise features to all users until July 1. We’ve also been avoiding Zoom until their security issues are ironed out.

Review of Marketing Strategy
Given the extraordinary circumstances, we’re now focusing on marketing solutions that are intent-based and not obtrusive. We absolutely need to review all messaging as well. Internet usage is at an all-time high, but conversion rates in most non-essential industries are down as people and businesses are withholding expenditures as they await the news and potential outcomes. If you’d like to set up a strategy call with me to discuss what you are seeing, and to brainstorm the right approach for your company for the next few months, please call or email me. I’ve dramatically shifted Spiralytics’ marketing strategy, and the results have been encouraging. All either have a business that is thriving during these times, or are investing to come out strong once the lockdown is lifted.

Marketing Amidst Coronivirus (COVID-19)
The Spiralytics team has compiled all the information around the web for how to handle marketing in these situations. Industry data for sectors that are up & down, changes in ad spend, changes in strategy.