We have just confirmed Spiralytics for another year of PPC, SEO and Content Marketing strategies – we consider them as an extension of our marketing department allowing us to focus on running our business and handling the leads generated from our website and improving search rankings. We have never had more leads coming in after years of bumbling digital marketing strategies working solo, but now with Spiralytics we are achieving and exceeding targets!
Spiralytics helps companies succeed with Marketing Automation. We’ve encountered companies in 2 phases:
You aren’t sure if Marketing Automation is right for your business, and you aren’t sure where to start
Got your toes wet:
You purchased some sort of Marketing Automation tool, installed it, built some landing pages and content, but don’t know where to go next. Perhaps you even installed the code for a 30-day trial and never touched it again?
Does this sound like you?
Looking for clear simple guidance on how to make this work? We can help.
Get in touch with us and one of our Marketing Automation experts will learn about your business and how far you’ve come in your marketing automation journey. We’ll then do some research, and present back exactly how we’d approach it for business.
What is Marketing Automation?
Marketing automation is a wide-ranging term that refers to many different software tools for automating and simplifying repetitive marketing processes, activities, campaigns, and other website actions such as email marketing, social media, and paid advertising campaigns. These solutions don’t just improve efficiency. They also allow businesses to deliver a more personalized experience for customers across multiple channels.
How Marketing Automation Works
With marketing automation, you can create workflows and automated tasks for a multitude of campaigns. This can help you streamline your marketing operations and improve efficiency by triggering actions in the right place, at the right time.
In a nutshell, marketing automation tools deploy strategies based on customer data. A typical lead nurturing process or workflow looks like this:
Types of Marketing Automation
Customer Relationship Management
Marketing automation is highly dependent on accurate data, and an effective CRM solution makes it a lot easier for businesses to use and manage your customer data. CRM automation can help brands automate manual and repetitive tasks, reduce errors, streamline work, and improve overall productivity.
Email is one of the most effective and personalized marketing channels to drive visits and generate strong ROI, but email tasks can be repetitive and tedious, especially when done at scale. This is where email automation tools come in to help businesses manage a personalized communications channel that operates autonomously 24/7.
Lead Management Automation
A successful marketing strategy is all about capturing and nurturing leads. From blogs and landing pages to compelling CTAs and lead magnets, marketing automation not only unifies your lead generation and qualification process but also guides visitors through your sales funnel.
Social Media Automation
Social media marketing and community management aren’t as easy as it looks. Using automated tools can help you save time with social listening, post scheduling, market analysis, and lead generation. This lets you focus on developing and executing better social media marketing campaigns and engaging with your audience.
Analytics and Tracking
In the age of information, it’s easier for brands to gather data and utilize valuable insights that support your marketing, sales, and operations with speed and accuracy. Automated marketing analytics solutions can tell you what’s working, what’s failing, and what you need to improve to maximize returns from your marketing spend.
The Benefits of Marketing Automation
Increase productivity and scalability
Replacing manual, repetitive tasks with automated solutions naturally boosts your team’s productivity, efficiency, and scalability while reducing human error. Effective marketing automation implementation allows you to focus on execution and reduces the costs involved with marketing operations overall.
Shorten your sales cycle
Marketing automation is about optimization, including refining the sales funnel that drives prospects through the buying cycle. Having a defined process and automation rules helps sales teams be more efficient, focusing efforts on the most qualified leads.
Improve the customer experience
Marketing automation tools help create hyper-relevant, timely, and personalized cross-channel communication materials that can make your audience feel special at every touchpoint. A more unified approach creates more relevancy and greatly improves the overall customer experience.
Measure, track, and integrate
Being able to track and monitor your audience means you can continually evaluate and modify your marketing strategies and campaigns accordingly in real-time. See exactly where the bottlenecks are in your sales funnel, so you can optimize conversion rates and keep the leads flowing.
Align sales and marketing efforts
The right marketing tools can streamline sales and marketing efforts, which maximizes collaboration and efficiency. Marketing automation helps close the gap between sales and marketing teams, both enriching their data and creating new insights that improve the way they operate.
Marketing Automation and the Customer Journey
Marketing automation workflows provide a 360-degree view of each customer, allowing you to personalize messages and campaigns for better conversion rates. The collected data also helps identify patterns for grouping customers with similar characteristics into segments.
Tips for Marketing Automation Success
A marketing automation system is an end-to-end solution that can help your business acquire and nurture leads, close sales, and retain customers. Below are some quick tips for marketing automation success.
Define your goal
What are the repetitive tasks and marketing processes that pose as best candidates for automation? Before you decide on a marketing automation tool, you must first have a clear goal and plan in place.
Choose the right marketing automation tool
Remember that your automation system should support your marketing strategy. You should not have to cater to your marketing automation tool. Your marketing automation tool should cater to you.
Align sales and marketing
Work with your sales and marketing teams to devise the best strategies for lead nurturing and lead scoring. The integration of data as well as closed loop reporting will make the entirety of your customer journey more holistic
Segment your audience
Marketing automation’s ultimate goal is personalization at scale. Creating accurate audience segments allows you to deliver more contextually relevant content that adds value to the customer experience.
Adapt, modify, and execute
Using a marketing automation tool takes a little getting used to. Setting up, organizing data, and structuring campaigns take time and knowledge to develop. Make sure to train/onboard your team on how to adjust to the new software and always think about your campaigns as a continuous improvement.
Why Choose Spiralytics?
Our team of marketing automation specialists will create a custom strategy that’s tailored to your needs and designed to keep your business growing. They’ll integrate the right suite of marketing automation tools to match your existing funnel, focused on driving leads from the time they visit, all the way through to the time they’re ready to purchase.
- We can help you plan, build, manage, and optimize your marketing automation funnel
- Spiralytics has a multidisciplinary team of digital marketers that can make full use of your marketing automation platform
- HubSpot Certified Partner Agency since 2016
- 7+ years of experience growing marketing automation funnels in a range of industries