Marketing Automation Agency

Go beyond basic bottom-funnel marketing. Capture qualified leads in the research phase, and nurture them into your sales team.

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Spiralytics helps companies succeed with Marketing Automation. We’ve encountered companies in 2 phases:

First Timers

You aren’t sure if Marketing Automation is right for your business, and you aren’t sure where to start

Got your toes wet:

You purchased some sort of Marketing Automation tool, installed it, built some landing pages and content, but don’t know where to go next. Perhaps you even installed the code for a 30-day trial and never touched it again?

Does this sound like you?

Looking for clear simple guidance on how to make this work? We can help.

Get in touch with us and one of our Marketing Automation experts will learn about your business and how far you’ve come in your marketing automation journey. We’ll then do some research, and present back exactly how we’d approach it for business.

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What is Marketing Automation?

Marketing automation is a wide-ranging term that refers to many different software tools for automating and simplifying repetitive marketing processes, activities, campaigns, and other website actions such as email marketing, social media, and paid advertising campaigns. These solutions don’t just improve efficiency. They also allow businesses to deliver a more personalized experience for customers across multiple channels.

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How Marketing Automation Works

With marketing automation, you can create workflows and automated tasks for a multitude of campaigns. This can help you streamline your marketing operations and improve efficiency by triggering actions in the right place, at the right time.

In a nutshell, marketing automation tools deploy strategies based on customer data. A typical lead nurturing process or workflow looks like this:

Step 1

1

After reading a blog post, a website visitor submits a form and signs up for an offer (newsletter, eBook, webinar, etc.).
Step 2

2

The new lead automatically receives a welcome email series that tells them about your brand and the products/content you offer.
Step 3

3

Data on how the lead interacts with emails, what links they click on, and what pages they view provide insights about what motivates/engages that visitor.
Step 4

4

The lead will now automatically receive personalized email campaign communications that are more in-line with their interests.

Types of Marketing Automation

Customer Relationship Management

Marketing automation is highly dependent on accurate data, and an effective CRM solution makes it a lot easier for businesses to use and manage your customer data. CRM automation can help brands automate manual and repetitive tasks, reduce errors, streamline work, and improve overall productivity.

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Email Automation

Email is one of the most effective and personalized marketing channels to drive visits and generate strong ROI, but email tasks can be repetitive and tedious, especially when done at scale. This is where email automation tools come in to help businesses manage a personalized communications channel that operates autonomously 24/7.

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Lead Management Automation

A successful marketing strategy is all about capturing and nurturing leads. From blogs and landing pages to compelling CTAs and lead magnets, marketing automation not only unifies your lead generation and qualification process but also guides visitors through your sales funnel.

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Social Media Automation

Social media marketing and community management aren’t as easy as it looks. Using automated tools can help you save time with social listening, post scheduling, market analysis, and lead generation. This lets you focus on developing and executing better social media marketing campaigns and engaging with your audience.

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Analytics and Tracking

In the age of information, it’s easier for brands to gather data and utilize valuable insights that support your marketing, sales, and operations with speed and accuracy. Automated marketing analytics solutions can tell you what’s working, what’s failing, and what you need to improve to maximize returns from your marketing spend.

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The Benefits of Marketing Automation

Increase productivity and scalability
Replacing manual, repetitive tasks with automated solutions naturally boosts your team’s productivity, efficiency, and scalability while reducing human error. Effective marketing automation implementation allows you to focus on execution and reduces the costs involved with marketing operations overall.

Shorten your sales cycle
Marketing automation is about optimization, including refining the sales funnel that drives prospects through the buying cycle. Having a defined process and automation rules helps sales teams be more efficient, focusing efforts on the most qualified leads.

Improve the customer experience
Marketing automation tools help create hyper-relevant, timely, and personalized cross-channel communication materials that can make your audience feel special at every touchpoint. A more unified approach creates more relevancy and greatly improves the overall customer experience.

Measure, track, and integrate
Being able to track and monitor your audience means you can continually evaluate and modify your marketing strategies and campaigns accordingly in real-time. See exactly where the bottlenecks are in your sales funnel, so you can optimize conversion rates and keep the leads flowing.

Align sales and marketing efforts
The right marketing tools can streamline sales and marketing efforts, which maximizes collaboration and efficiency. Marketing automation helps close the gap between sales and marketing teams, both enriching their data and creating new insights that improve the way they operate.

Marketing Automation and the Customer Journey

Marketing automation workflows provide a 360-degree view of each customer, allowing you to personalize messages and campaigns for better conversion rates. The collected data also helps identify patterns for grouping customers with similar characteristics into segments.

Step 1

1

Awareness

At the nascent stage of the customer’s journey, the goal is to build awareness and capture leads with relevant and useful content. This means you need to maximize your message’s reach and relatability.

At this stage, marketing automation can help broadcast your message to audiences using social media automation tools. They can do things like schedule posts, analyze audiences, and monitor your keywords and competitors. You can also use automated landing pages to deliver personalized content and make the lead capture process a lot easier.

Step 2

2

Consideration

At this point, your target audience will start browsing for free trials, comparing different brand information, and looking into product/service reviews.

Here, marketing automation supports your campaigns by delivering the right content at the right time. Email automation tools can help send triggered emails based on schedules, explicitly provided data, or user behavior, allowing you to capitalize on moment marketing.

Step 3

3

Decision

Now that your qualified leads have decided to go with your brand, the next goal is to retain them. Customer support emails are one way to check up on your customers and ensure that they’re having a smooth experience with your product or service.

You can automate your customer service through chatbots or automated targeted support email responses to offer assistance and to tend to common customer inquiries. You can also set up automated campaigns to help you touch base with existing customers, so your brand always stays top-of-mind.

Tips for Marketing Automation Success

A marketing automation system is an end-to-end solution that can help your business acquire and nurture leads, close sales, and retain customers. Below are some quick tips for marketing automation success.

Define your goal
What are the repetitive tasks and marketing processes that pose as best candidates for automation? Before you decide on a marketing automation tool, you must first have a clear goal and plan in place.

Choose the right marketing automation tool
Remember that your automation system should support your marketing strategy. You should not have to cater to your marketing automation tool. Your marketing automation tool should cater to you.

Align sales and marketing
Work with your sales and marketing teams to devise the best strategies for lead nurturing and lead scoring. The integration of data as well as closed loop reporting will make the entirety of your customer journey more holistic

Segment your audience
Marketing automation’s ultimate goal is personalization at scale. Creating accurate audience segments allows you to deliver more contextually relevant content that adds value to the customer experience.

Adapt, modify, and execute
Using a marketing automation tool takes a little getting used to. Setting up, organizing data, and structuring campaigns take time and knowledge to develop. Make sure to train/onboard your team on how to adjust to the new software and always think about your campaigns as a continuous improvement.

Why Choose Spiralytics?

Our team of marketing automation specialists will create a custom strategy that’s tailored to your needs and designed to keep your business growing. They’ll integrate the right suite of marketing automation tools to match your existing funnel, focused on driving leads from the time they visit, all the way through to the time they’re ready to purchase.

  • We can help you plan, build, manage, and optimize your marketing automation funnel
  • Spiralytics has a multidisciplinary team of digital marketers that can make full use of your  marketing automation platform
  • HubSpot Certified Partner Agency since 2016
  • 7+ years of experience growing marketing automation funnels in a range of industries

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What our Clients have to say about our Work

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We have just confirmed Spiralytics for another year of PPC, SEO and Content Marketing strategies – we consider them as an extension of our marketing department allowing us to focus on running our business and handling the leads generated from our website and improving search rankings. We have never had more leads coming in after years of bumbling digital marketing strategies working solo, but now with Spiralytics we are achieving and exceeding targets!

Jamie Booth
Founder and CEO Booth & Partners and Arch Offices

For the past 4 years, Spiralytics' PPC, SEO and Content Marketing strategies have allowed each of our brands to consistently hit our aggressive yearly revenue targets from website leads. In fact, 1 of our brands achieved our 2018 target in March, blowing away expectations

Ernest Valencia
Head of Digital Marketing Ayalaland

Spiralytics has provided an excellent service and I would highly recommend them to any company seeking to build an online presence to increase competitiveness

Danella Yaptinchay
Former Managing Director Full Suite

Spiralytics has helped our new business idea from day 1. They built our website & blog, then launched lead generation campaigns. We've since taken the business from a few clients to over 100 clients and continue to grow each year

RJ Ledesma
Co-Founder Enter PH

Spiralytics has owned our PPC, SEO and Content Strategy for the past 3 years, and we are extremely happy with the results. Very much looking forward to continue to grow the business with them in 2020

Matt Pontoles
Founder and CEO Manila Recruitment

Frequently Asked Questions About Marketing Automation

How long does marketing automation take to work?

Marketing automation is a long-term strategy for business growth. There’s no concrete answer to confirm how long it takes to work. However, if all your assets are prepared (which can take weeks or months to build), and you are ready to launch, you can expect to see results immediately.

If you have yet to develop your promotional materials, it might take a while. But like any other approach to marketing, it’s a continual process of assessing, refining, and improving your strategies to maximize results.

How much does marketing automation cost?

Marketing automation platforms tend to take the shape of a Software as a Service (SaaS) model. This means they’re recurring subscriptions available on a monthly, quarterly, or annual basis to use the tool. Like with other products or services out there, the price depends on the vendor and subscription plan.

Some platforms come in different plans, with varying features and add-ons, while others offer bundles of their products at a lower price. On average, subscriptions for full marketing automation suites can cost around $1,000 per month and scale up depending on company size and features included.

Is my company big enough to implement marketing automation?

Marketing automation technologies work for organizations of all shapes and sizes. For large entities, automated solutions can organize your marketing campaigns to ensure you don’t leave any of your contacts behind.

For small businesses, marketing automation lets you maximize your budget and play in the same leagues as bigger organizations. Whether you’re working with a contact list of 300 or 3,000,000, automated processes make it easy, convenient, and efficient to communicate with them across multiple channels.

Do I need to be an expert to use marketing automation?

Different marketing software solutions require different levels of understanding and knowledge about marketing. Some tools are user-friendly and don’t require much knowledge of marketing software. At the same time, some tools might require users to undergo training or refer to resource materials to fully understand the functionality of a tool or software.

The more you know and understand about how marketing automation solutions work and the nature of their features, the more you’ll see the “bigger picture,” which allows you to build more holistic and comprehensive automation funnels that convert more leads.

Why does marketing automation fail?

Marketing automation technology has so much to offer, but in reality, more than half of all marketing automation implementations fail. There are a number of reasons for this, but one of the most common involves a lack of top-funnel foundation to support the middle-funnel automation. Lead nurturing can work if you don’t have a steady flow of leads to nurture. You need an established inbound marketing funnel to drive marketing automation success.

Additionally, marketing automation strategies that don’t effectively use data often result in bad marketing automation. You need context about who leads are and what they’re interested in to give prospects a good experience.