Paid Advertising

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How to Spy on Competitors’ Google Ads

  All business owners and marketers hop on Google from time to time to check...

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Improve Quality Score and Search Ad Ranking [How-To Guide]

According to online advertising statistics in 2016, four out of five businesses use Google AdWords...

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Critical Metrics to Measure the Success of Your Search Ads

You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an...

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Optimizing Google Ads Campaigns [10 Keyword Bidding Strategies]

  Effective keyword bidding requires a comprehensive understanding of how search advertising platforms work. At...

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Optimize PPC Landing Pages for Conversions [How-To Guide]

  Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic...

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7 Advanced SEM Strategies That Make Your Ad Campaigns More Efficient

Your online marketing campaign can never be complete without search engine marketing (SEM) in your...

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How to Write Great Copy for Search Ads

  “Take her to the moon for me, ok?” For those who’ve had the pleasure...

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SEM Platforms and How They Differ

Due to the rapid changes in digital marketing trends, businesses must think of better strategies...

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Researching and Selecting SEM Keywords [How-To Guide]

  Keywords are arguably the most important aspect of any search advertising or SEO campaign....

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Develop an SEM Plan That Works for Any Brand ? [How-to-Guide]

Are you trying to create an optimized SEM plan that drives profitable conversions for your...

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40 Online Advertising Statistics (You Really Should Know)

Earning big returns from your online advertising campaigns becomes a lot easier when you’re working...

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Make SEM a Breeze ?️ (With 6 Free Tools)

Take the frustration out of search marketing with Spiralytics professional paid search services. We’ll optimize...

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First Banner Ad and The Lessons We Can Still Apply Today

As we know by now, digital marketing waits for no one – platforms are continuously...

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10 SEM Rookie Mistakes You Might Be Making

Search engine marketing (or search advertising) is relatively easy to set-up compared to other online...