TikTok has become a cultural phenomenon in the current digital age. The platform enjoys widespread popularity in the Philippines and boasts an impressive audience with 39.84 million Filipino users—ranking eighth worldwide. Why? TikTok gives people of all ages, from baby boomers to Gen Z, an opportunity to express themselves freely in front of a vast audience.
TikTok has also shaped the Philippines’ social media culture, arguably more than Vine or Instagram Reels ever did. Its unique format has given rise to numerous trends and challenges permeating other social media channels, from dance crazes to viral pranks.
TikTok offers an opportunity for any creative person to gain recognition. Each successful TikTok content creator in the Philippines wields a considerable influence over their audience, enabling them to encourage purchases and monetize the platform to earn a living. With that in mind, let’s get to know some prominent Filipino content creators on TikTok and discuss what makes them trendy and viral.
Top 20 TikTok Content Creators in the Philippines
From dancers to families, these influencers and content creators contribute to the Philippines’ vibrant TikTok community.
1. Niana Guerrero
Followers: 41.5 million
Content: Looking for a new dance craze? Niana is a US-based Filipino dancer and singer who regularly uploads dance covers on TikTok. Her most popular video is a self-choreographed dance to Tate McRae’s song Greedy, which garnered 4.9 million likes and over 250 thousand favorites in a little over a month. Fun fact: Niana is the most followed Filipino TikTok user!
2. Andrea Brillantes
Followers: 19.7 million
Content: The second-most followed TikTok content creator in the Philippines is the actress, model, endorser, and entrepreneur Andrea Brillantes. Her all-around TikTok account includes dance covers and product endorsements to lifestyle vlogs and skits—you name it—no wonder so many people are always on the lookout for new content from her.
3. Vladimir Grand
Followers: 17.2 million
Content: Start your fitness journey with Vladimir, a Philippines-based Ukrainian TikToker leading the country’s “FitTok” scene. He frequently uploads videos of him boxing and exercising to inspire his viewers to lead healthier lives. You’d also be surprised to know that Vladimir is the apprentice of the nation’s very own Manny Pacquiao!
4. Sanya Lopez
Followers: 15.2 million
Content: Another all-around content creator on our list is GMA actress Sanya Lopez, who regularly uploads dance covers, voice dubs, endorsements, lifestyle vlogs, and the occasional celebrity gossip. Her TikTok account is a hit among her audience, with each video garnering hundreds of thousands to millions of views—and one amassing over 12 million plays.
5. Queenee Mercado
Followers: 14.1 million
Content: Check out Queenee, one of the fastest-growing TikTok content creators in the Philippines. Her account mostly consists of comedic dubs and dance covers. However, she also frequently interacts with fans by replying to their comments via videos with a strong Batangueña accent, which helps boost her popularity on the platform.
Followers: 12.9 million
Content: Look no further than Janio if you’re into beauty and cosmetics. Aside from being an LGBTQIA+ icon, her creativity knows no bounds. Janio frequently dresses up as pop-culture characters, such as Jung Ho-yeon’s character Kang Sae-byeok from Squid Game—her most-viewed video with 92 million views!
7. Vice Ganda
Followers: 12.1 million
Content: It’s not a Filipino TikTok influencer list without Vice Ganda—arguably the most iconic comedian and entertainer of her generation. Of course, her TikTok account is filled with comedic videos and skits that garner millions of views, but she also uses it to endorse products and brand partnerships to a broad audience.
8. Kuya Magik
Followers: 12.1 million
Content: If you’re frequently on TikTok, you might’ve already heard numerous songs from the Philippines-based British DJ Kuya Magik. He primarily creates original remixes and mash-ups, like his rendition of Tre Coast and Lycia Faith’s “Stop Don’t Talk to Me,” which has appeared in the videos of over a million TikTok creators.
9. Kyline Alcantara
Followers: 9.6 million
Content: Former child star Kyline Alcantara boasts a strong following on her TikTok account, making her an ideal influencer among well-established brands. In fact, most of her content revolves around product endorsements, like her recent collaboration with Rexona and Coach. Kyline also posts dance covers and challenges on top of endorsements.
10. Sassa Gurl
Followers: 7.7 million
Content: Need a laugh? Sassa Gurl’s content revolves around comedic takes on unique Filipino experiences, with most videos garnering over a million plays each.
For example, a recent video involved Sassa saying “Ey, gag*” repeatedly, with the caption “Utak ko every 2 seconds” (My brain every two seconds). However, despite being a simple 15-second video, it generated over 11.5 million views and 1.6 million likes, emphasizing her distinct relatability among her audience.
11. Jubi and Xian
Followers: 7 million
Content: Since before the birth of their first child, Babyju, in 2021, Jubi and Xian’s fans have supported their growth as a family and content creators. Their TikTok account mainly consists of family updates, but they also frequently upload dance covers, short-form vlogs, and product endorsements with their kids.
12. Esnyr Ranollo
Followers: 6.9 million
Content: Esnyr popularized TikTok comedy skits tackling typical Filipino school experiences that are relatable to current and past students. For instance, one of his most-viewed videos is about what couples, crushes, and singles do during Valentine’s Days at school—couple shirts, harana, and envy, which resonated with over 21 million people!
13. Arshie Larga
Followers: 3.7 million
Content: Arshie is a pharmacist who became famous in the TikTok sphere during the COVID-19 pandemic. He began uploading videos of him debunking health myths, educating people about healthcare and drugs, and giving out free medicine to buyers in his pharmacy who couldn’t afford it.
Thanks to his efforts, he bagged this year’s TikTok Creator of the Year award, following his Popular Creator of the Year in 2022.
14. Abi Marquez
Followers: 3 million
Content: If you prefer food content, look no further than the “Lumpia Queen” herself, Abi Marquez. Her “FoodTok” account consists of short-form cooking videos of conventional dishes and those with a twist, like peach mango pie—but make it lumpia—or xiao long bao tinola. She also collaborates with other culinary influencers to tap into each other’s audiences.
15. Juju Mao
Followers: 2.4 million
Content: Juju is another trusted FoodTok content creator, so much so that his videos typically generate millions of views each. What might’ve contributed to his success is how he maximizes the short-form format: quick yet coherent cuts, appealing visuals, and minimal narration. It also helps that some of his meals are classic Filipino favorites using accessible ingredients.
16. Inka Magnaye
Followers: 2.3 million
Content: Inka, a professional voice-over (VO) artist, became popular on social media due to her appealing voice. In fact, if you’ve ever been on a domestic Philippine Airlines flight, you’d be surprised to know that she’s behind the company’s welcoming spiels! One of her top-viewed TikToks is a (stressful) sneak peek into how VO artists work backstage.
17. Lyqa Maravilla
Followers: 1.8 million
Content: Learn something new with Lyqa, a TikTok educator for any topic you can think of. In one video, she’s teaching viewers about finger multiplication and differentiating “should’ve,” “could’ve,” and “would’ve” in another. Lyqa also directly answers viewer questions in her videos, making her account an educational and engaging way to learn new things.
18. Justine Luzares
Followers: 1.3 million
Content: People can’t get enough of Justine’s accents, whether English, American, Filipino conyo, or the classic Pinoy twang. One of his well-liked characters is a Miranda Priestly-esque woman with a posh English accent that could send chills down the spine of anyone who hears it. He has also collaborated with other popular influencers, making Justine a must-follow on TikTok.
19. Kristine Santamena
Followers: 1.3 million
Content: Get your game on with Kristine, a gaming influencer on TikTok. She frequently uploads hilarious gameplays from Valorant and Mobile Legends: Bang Bang, each accumulating hundreds of thousands of views. She also cosplays and does comedic videos to switch things up for her growing audience.
20. Erwan Heussaff
Followers: 696.4 thousand
Content: Want to make fancier versions of your favorite homemade dishes? Check out Erwan’s account, wherein he spices up traditional and ethnic Filipino meals, like the Pinoy-style friend chicken and the Tausug’s tiyula itum. He also uploads short snippets from his travels and food crawls, making his TikTok account a haven for foodies and jetsetters alike.
What Makes a Successful TikTok Content Creator in the Philippines
Now that you’re familiar with some of TikTok’s most popular and successful Filipino content creators, what are their common denominators?
• High follower count and engagement
These influencers boast substantial follower counts, indicative not only of their popularity but also of their ability to connect with a diverse audience. However, it doesn’t happen overnight. They spent time and effort cultivating a devoted following and fostering a sense of community through active interactions that broke down the digital wall separating them from their viewership.
• High-quality and innovative content
TikTok influencers are competing with millions on the platform. As such, original, high-quality content is crucial to stand out, whether showcasing new dance routines, delivering fresh comedy, or offering a unique take. Creators who consistently produce fresh and captivating content are sure to find success on the constantly evolving platform.
• A strong influence on trends and challenges
Content creators are trendsetters. They strongly influence TikTok, setting the tone for what resonates within the community and, sometimes, beyond it. By creating content that their viewers and other influencers want to imitate, they’ve become chief architects of what trends go viral, which is why digital marketers often clamor to get their hands on the biggest TikTokers.
• Consistent engagement
Besides content creation, successful TikTok influencers also keep their audience hooked through comments and other forms of engagement. It’s why you’d often see them reply to viewer comments and feature them on videos. Fortunately, TikTok encourages audience engagement by allowing content creators to respond to comments via videos and stitches.
• Collaborations and community building
Those who collaborate with fellow creators amplify their reach, tap into each other’s viewership, and build a sense of community within the platform. These efforts generally appeal to viewers, so you’d often find influencers frequently collaborating, like Inka Magnaye and Justine Luzares.
Sharing Creativity, Knowledge, and Laughs on TikTok
TikTok is a cultural phenomenon that has shaped trends, accelerated creativity, and connected communities in unprecedented ways. However, at the heart of these transformations are the exceptional content creators who have made it work. These influencers have left an indelible mark on popular culture, making TikTok a valuable platform for millions of Filipinos.
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