With today’s transition to the digital world, the increasing reliance of people on the internet has paved the way for new forms of digital advertising. One significant transformation in the business landscape is the rise of influencer marketing. The number of paid content creators is growing now more than ever. If businesses could tap just into a small fraction of their audience, they can significantly increase their market reach.
However, creators are not all about the follower count. Many factors will affect your influencer marketing strategies, such as an influencer’s lifestyle, branding, and platform. But how can you exactly translate these to a great marketing campaign? Read on to find out!
Why Choose Influencer Marketing?
Influencer marketing is when brands enlist the help of social media users with a considerable number of followers boost your company’s message. Approximately 89% of marketers perceive that the returns on investment (ROI) from influencer marketing are better or at par with other marketing tactics. It helps your enterprise build trust with consumers, grow its social media followings, and expand its audience. Perhaps because of its multiple benefits, influencer marketing is valued at $15 billion in 2022.
12 Tips to Maximize Your Influencer Marketing Campaigns
- Determine your Key Performance Indicators (KPI)
Running a business without a goal is like rowing against the current. Every effective strategy begins with objectives. You might use influencer marketing to increase your sales, improve SEO, or build brand awareness. Whatever it may be, it is crucial to pinpoint what you want from your campaign and the direction you’re headed to.
For instance, a creator with a significant following count and trusted by many users could help the market learn more about your business. If you want to diversify your products or change your target market, an influencer’s background and the platform you use can affect your campaigns. After identifying your goals, you must then specify your key performance indicators (KPIs) that are specific, time-bound, and measurable.
- Host Endorsements on Podcasts
Companies that use podcasts to promote their brand have witnessed a 14% spike in purchase intent. With podcasts, you can have an opt-in platform where hosts have their listeners’ undivided attention and trust. Another ace up its sleeve, you can increase your market reach and create a better customer connection with this unique channel.
- Connect with the Right Influencers
Tread carefully. Hiring the right influencers takes time, effort, and careful research. To check if they will appeal to your audience, their persona must be aligned with your brand’s values. As a rule of thumb, look for individuals with the same goals as your buyers. You can do this by reviewing their previous content they posted and comments they received.
Ultimately though, the golden rule is to assess how engaged influencers are with their followers and the quality of their advice. Determine if the information they give is relevant in helping your prospects make a purchasing decision.
- Get Brand Ambassadors
It’s often said that trust cannot be bought. But brand ambassadors can be the closest way to show your brand’s authenticity. Making your customers feel like they’re a part of your enterprise creates an impactful campaign. This results in user-generated content – one of the most powerful strategies in gaining new customers. Not to mention, when users appreciate your products or services to the point that they promote it, this increases emotional attachment to your company and develops brand loyalty.
A tip when hiring ambassadors: you must first establish a connection with them. Show that you are a reliable company. This could further encourage them to support your business.
- Work with Micro-Influencers
Surprisingly, 82% of consumers follow the recommendations of micro-influencers. They are usually recognized as friends and sincere advisers. Thus, businesses are forging long-term relationships with creators. This partnership can significantly increase your ROI and add value to your products or services.
- Create Tik-Tok Videos
TikTok is rapidly gaining traction – and it’s no passing trend. Many people are addicted to the app, scrolling mindlessly for hours or raving about their holy grail products. Since TikTok brand campaigns are relatively low, you can take advantage of them.
As the proverb goes, the early bird gets the worm. Imagine what it would do for your company if you could be one of the first in your industry to become established in the platform! It can guide your brand to reach its target audience and create interactive, shareable content.
- Create Instagram Stories
Did you know that Instagram (IG) is the best channel for influencer marketing? This is then followed by Facebook and YouTube. Specifically, Instagram stories are the second most prevalent format for Instagram influencer marketing, right after IG posts. In fact, almost 500 million Instagram profiles use stories. Similarly, one in four millennials and gen-Zers search IG stories before purchasing a product or availing a service.
But despite its advantage, it’s a surprise that only 36% of companies leverage IG stories for marketing. They are undervalued and underrated investments. Unlike posts, stories can immediately connect people with your brand. Letting your influencers share stories involving your product or service can increase your purchase click-throughs, engagement, and sales.
- Integrate Paid Ads
The influencer marketing landscape is still far from saturated. However, you should expect it to become more expensive soon because it just works so well. Integrating paid ads with your influencer marketing strategies can enhance your efforts and remark your audiences in 30,60, and 90 days. This proactively prevents ad fatigue and encourages unique content.
- Hire Influencers for Technical Subject Matters
If you’re a company targeting technical audiences, expert influencers with excellent credentials can improve your brand’s credibility. For starters, you can choose professionals who routinely comment on technical challenges and industry trends. Ask them to list the pros and cons of your brand and give honest reviews to the public.
Hiring an employee from your company to discuss a subject matter is also a great plan. If you manage to win the trust of expert influencers, your chances of winning the trust of your audience also increase.
- Tie Marketing Efforts to a Cause
Relating your marketing efforts to a cause establishes an emotional connection with consumers. By narrating your company with a mission, you can better appeal to your audience and capture their attention. Influencers can present your stories to your followers in a relatable way. This can step up your acquisition strategy by a notch. As a bonus, you can even help make the world a better place!
- Explore Shoppable Content
Marketing revolves around the customer’s journey. Influencers can tell compelling stories that increase purchase intent and drive awareness. Consequently, buyers can have more access to your company’s products and services.
- Use Testimonials from Influencers
Around 54.7% of consumers read four reviews before they purchase a product, and 91% of people ages 18 to 34 trust online reviews as much as a personal recommendation. Likewise, 84% of the market buys an item because of an influencer’s recommendation. Indeed, customers have confidence in other consumers, more than they do in established companies.
When influencers create content about your brand, their followers start to believe more in your business. Perhaps, this is because they get to see its application from a trusted, objective source. Using honest testimonials or experiences from influencers and genuine feedback can speak volumes about your enterprise.
Increase your Brand’s Credibility with Influencer Marketing
Influencer marketing has prevailed and taken its spot as one of the most popular marketing strategies in the current pandemic. However, the whole is greater than the sum of its parts, and influencer marketing can’t work alone. Coupled with a holistic social media and content marketing plan, your company’s market reach might just pay off!
Fortunately, establishing your brand online doesn’t always have to be difficult. Hiring a reliable digital marketing company can do wonders for your enterprise! Looking to grow your business? Spiralytics social media services can help you achieve just that.
Contact us today to learn more about how we can help grow your brand online!