Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing.
As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills.
These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization.
Whether you plan to jumpstart or boost your company’s online success, adding an SEO specialist to your team can be a game changer.
This comprehensive guide discusses the qualifications and hiring process to ensure an effective SEO strategy, as well as advice to secure the services of the right people to help your sustainable online prominence initiatives.
When and Why Should You Hire an SEO Specialist?
From adapting to search engine algorithms and enhancing online visibility to strategizing for long-term growth, there’s no doubt that SEO experts are valuable.
1. Launching a new website
When unveiling a new website, a Filipino SEO specialist can help you achieve an impactful online debut. With proper optimization from your website’s inception, they lay a strong foundation and maximize search engine visibility.
Apart from creating a visually appealing layout, SEO professionals aid in attracting and retaining organic traffic for your website, setting the stage for long-term digital prominence.
There are various options available if you want to hire an SEO expert in the Philippines on a full-time, part-time, or freelance basis. Job boards and websites, such as Upwork, Indeed, and Kalibrr, provide access to a pool of SEO pros constantly seeking new opportunities.
Alternatively, if you’re seeking a full-time partner to handle your organization’s SEO needs, Spiralytics provides an unmatched approach to SEO and other services that can boost your overall digital presence.
2. Dropping search rankings
When search rankings decline, bringing in an SEO specialist becomes your best bet.
They can diagnose and remedy the underlying issues affecting online visibility since they can conduct comprehensive audits, analyze data, and identify factors contributing to the drop in search rankings.
These professionals devise tactics to optimize website elements, improve content relevance, and fix technical issues.
3. Algorithm updates
Updates often implemented by major search engines necessitate an adaptive approach to maintain optimal website visibility.
An SEO specialist is pivotal in ensuring that your business’s strategies align with the latest algorithmic requirements to safeguard your website from potential penalties.
Moreover, they interpret and respond to these updates in a way that shields your organization against unforeseen challenges, allowing you to stay ahead in the competitive digital landscape.
Fortunately, Filipino SEO specialists are well-versed in navigating these complexities. They can tailor strategies to meet the dynamic requirements set by search engines, especially the world’s most popular one, Google.
4. Expanding into a new market
Sustaining business growth and catering to more consumers require a nuanced approach. SEO specialists can help by customizing strategies that line up with local search trends, guaranteeing your online presence resonates effectively within the targeted regions.
Luckily, there’s a thriving SEO professional community in the Philippines.
Per the latest statistics, there are over 16,000 SEO experts in the Philippines, and it’s only growing larger, making it easier and more accessible for you and other businesses to take on bigger markets more efficiently.
5. Rebranding or restructuring
When revamping your company’s website, an SEO expert on board ensures a smooth transition.
They can uphold search visibility and prevent traffic loss throughout the process. It’s an advantage that the Philippines provides cost-effective SEO services without compromising quality.
In fact, many US-based companies outsource to the country due to the lower SEO specialist rates in the Philippines.
6. When you have the means to do so
While it may be tempting to handle SEO internally, it requires specialized knowledge and continuous adaptation. Hence, it would be a worthy investment if your company hires an SEO expert from the Philippines.
SEO specialists bring a wealth of experience and insights, enabling optimization for online visibility and driving meaningful results. Ultimately, they can maximize return on investment and foster long-term success.
7 Hard Skills to Look for When Hiring an SEO Specialist in the Philippines
In the fast-paced domain of SEO, experts with specific abilities are imperative for achieving your goals. As a business seeking to enhance your digital presence, here are the following qualities your next SEO specialist should have:
1. Adaptability to algorithm changes
Being able to keep up with frequent changes in algorithms is essential to preserving the visibility and ranking of a website.
Due to the constantly evolving nature of search engine algorithms and digital marketing strategies, your chosen SEO specialist must stay updated with the latest changes to ensure their techniques remain effective.
Strong research skills are also a key skill when hiring an SEO specialist, as gathering insights into industry trends, competitor strategies, and user behavior enables your company to identify new opportunities.
Additionally, the ability to assess a website’s current SEO standing and devise actionable next steps is vital for driving continual improvement in visibility, traffic, and conversions to your website.
2. Technical SEO mastery
Proficiency in optimizing websites, indexing, and troubleshooting issues like mobile responsiveness and page performance are all part of this skill set.
When you hire an SEO specialist in the Philippines, they should be able to effectively assess and recommend practical steps to their developer counterparts to fix technical issues that your website is experiencing.
3. Website optimization know-how
On-page optimization is fundamental for maximizing a website’s search engine visibility. A competent SEO expert knows basic programming languages or at least how to use popular content management systems (CMS) like WordPress and Drupal.
Your chosen SEO specialist candidate should be able to optimize meta tags, headers, on-page content, image alt texts and generate and submit sitemaps and robots.txt.
4. Expertise in SEO tools
SEO specialists use various tools to gather data quickly. Proficiency with Ahrefs, SEMrush, Google Search Console, and Google Analytics is essential for competitor analysis, keyword research, and website metrics monitoring.
Highly skilled SEO pros who can use these technologies effectively can make data-driven judgments and fine-tune their strategies for the best outcomes.
5. Strong understanding of analytics and data interpretation skills
This ability entails evaluating data from multiple sources to monitor user behavior, website performance, and SEO campaign results.
Experts can use data to pinpoint areas of strength, weakness, and improvement, helping them make well-informed decisions for continuous optimization.
6. Well-versed in creating and executing link-building strategies
A critical part of a website’s organic performance is link-building, which affects a website’s authority and trustworthiness in search engine rankings.
SEO experts should be adept in developing and implementing successful link-building plans that generate high-quality backlinks from relevant sources.
7. Deep comprehension of content marketing
SEO success directly correlates with content marketing, which involves producing valuable material that appeals to the target audience.
Your chosen SEO specialists should be well-versed in searching for informational keywords based on the problems of your audiences. In addition to drawing in organic traffic, high-quality content supports link-building initiatives.
5 Tips When Hiring an SEO Expert in the Philippines
It’s undeniable that local SEO specialists in Manila have a lot to offer, making it crucial to put into practice these practical tips to find the right fit for your company’s needs:
Assess their approach to SEO
It’s important to evaluate an SEO expert’s strengths and areas of experience.
While some are more proficient in what’s considered traditional SEO responsibilities, others may be more well-versed in content marketing or link-building, which is one of the crucial factors you should consider when planning to hire an SEO specialist in the Philippines.
As such, it’s important to inquire and examine their experience and expertise, especially when it comes to your industry, to determine if they’re the individual who aligns with your goals and can help you accomplish your objectives.
Inquire about their reporting process
When working with an SEO expert, clear communication is essential. Ask about their reporting procedure to see how they convey developments, outcomes, and insights.
It’s best to be regularly informed about the SEO results through an organized and thorough reporting process, as this promotes collaboration.
Allow them to audit your website
A critical phase in the hiring process is the website assessment. By allowing your prospective SEO specialist to audit your website, you give them valuable information about its present condition, including its advantages, disadvantages, and areas for development.
After the first evaluation, the potential SEO hire should be able to provide comprehensive insight into the possible adjustments and tactics to meet your company’s specific requirements.
This assessment gives you a deeper understanding of the SEO expert’s skills and overall approach, making the hiring process more manageable.
Put them to the test and evaluate their skills in specific SEO aspects
A thorough examination of the expertise of an SEO specialist in particular areas is an excellent way to determine their level of knowledge. Evaluation could entail checking them in the following areas:
- Technical SEO assessment involves examining their understanding of website architecture, HTML markup, and server configurations to ensure optimal performance in search engine rankings.
- Keyword research pertains to their ability to identify relevant keywords that align with your business objectives and target audience, as well as their knowledge of keyword analysis tools and strategies.
- Content marketing tactics evaluation entails testing your SEO specialist’s grasp of content creation, optimization, and distribution strategies to attract and engage your target audience effectively.
- Competitor analysis processes are a key step in determining your candidate’s proficiency in conducting industry benchmarking endeavors to identify strengths, weaknesses, opportunities, and threats in your niche.
- Google Analytics helps you review an applicant’s competency in utilizing Google Analytics to track website traffic, user behavior, and performance metrics, enabling data-driven decision-making.
Practical assessment guarantees your chosen SEO expert can produce outcomes consistent with your company’s goals.
Scrutinize case studies and references provided
Exploring the testimonials and case studies SEO specialists in the Philippines share is a practical strategy to gauge their experience and expertise. These accomplished tasks and feedback from satisfied clients are proof of their talents.
It’s also vital to take note of the difficulties they faced and the quantifiable results they produced so you can base your choice on their track record of success and competence.
Know the Power of SEO Specialists in Your Digital Journey
Whether navigating algorithm updates, expanding into new markets, or undergoing rebranding efforts, the role of SEO experts is invaluable. Investing in their specialized knowledge checks off many of your goals while getting you ahead of the competition.
Hiring one for your company is a step toward achieving online dominance. Fortunately, there’s a huge pool of SEO specialists in the country.
So, if the hiring or training process is a concern or you’re seeking scalability in your team, a reputable SEO agency in the Philippines, like Spiralytics, could be the best option for you.
Get a quote or contact us today to know how we can drive your business toward lasting success.