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Marketing is an ever-evolving landscape, making it crucial to stay abreast of trends and changes in the industry. Fortunately, marketers from all niches can attend relevant social events in the Philippines to improve in their craft.
With marketing being a fast-paced industry, these conferences could prove invaluable to your brand’s success. If you’re looking for premier marketing events to attend this 2022, we’ve got you covered with a curated list of notable happenings right here in the Philippines!
Marketing Events to Look Out for in the Philippines
The country’s best gather for the PMC’s premier yearly marketing event. Veteran and aspiring marketers alike are welcome to learn from top local industry leaders. The event will discuss marketing practices, aspects of business, industry, and academe. This year’s NMC seeks to bridge the gap between all forms of marketing communications.
Speakers: Asia Marketing Federation Speakers, International and Local Speakers
Date: January 18 to 20, 2022
Deemed the “Philippines’ biggest creative gathering” since 2006, Graphika Manila focuses on the creative aspect of technology rather than the design. The collection of seminars offers marketers (like you) valuable insight into multidisciplinary creative approaches regarding identity, art direction, and web and designed environments.
Speakers: RossDraws, Natasha Jen, Christian Alzmann, Psyop, Annie Atkins,
Date: February 5, 2022
Businessmaker Academy will hold multiple dates of their conference for aspiring social media and content marketers. With the business world transitioning to digital-centric mediums, the event will tackle the role of social media and content in progressing the marketing industry. Panelists will provide insight into leveraging online platforms post-pandemic.
Date: 2022 Schedule – February 10 | April 5 | June 9 | August 25 | October 20 | December 7
FMI will hold the “Creative Content Marketing That Matters” webinar, highlighting the importance of content marketing in today’s business landscape. The event will provide insights into developing narratives for your content, effective content marketing strategies, and the lessons learned from the industry’s most successful brands.
Speakers: Eduardo I. Mapa Jr. (Entropia CBR)
Date: February 11, 2022
Gain insight into the latest digital marketing updates and trends with Fiera de Manila’s (FMI) 2022 Digital Marketing in a BLINK Webinar. The webinar aims to educate professionals on ways to market in post-pandemic times. The event will feature local industry leaders sharing tips and strategies to improve your digital marketing programs in a world of uncertainty.
Speakers: Maria Luz E. Javier (Avanza Philippines), Dindo Marzan, Shayne Garcia-Madamba
Date: March 11, 2022
Shopify Philippines brings you industry experts from around the world to share valuable insights into their strategies and methods. The event will tackle business marketing strategies to optimize ventures and help you gain an edge in the marketing industry. Expand your horizons in digital marketing as you learn from industry leaders.
Speakers: Nerissa Chaux (Filta), Sam Wood (Azura Fashion Group), Alexander Friedhoff (Etaily), Matthew McClelland (Dotdigital), Jeremiah Aballos (Shopify)
Date: May 14, 2022
7. Lead Generation Masterclass — Manila
If you’re looking to boost and optimize your lead generation efforts, look no further than the Lead Generation Masterclass of Manila. This two-hour workshop aims to educate you about the common mistakes most marketers make. Furthermore, speakers Ash Goel and Armand Morin will dive deep into their Proven Lead Generation Secrets.
Speakers: Ash Goel, Armand Morin
Date: May 18, 2022
Venue: Live, online
DashCon 2022 is made for business professionals and digital marketers looking to alter the economic effects of the pandemic over the last two years. The conference will discuss the significant changes in digital marketing strategies and tactics to improve online marketing post-pandemic. Learn and create valuable connections with the industry’s finest.
Date: May 30, 2022
Venue: Golden Prince Hotel and Suites, Acacia Street, Cebu City
Featuring 21 speakers across seven workshops, DevTrinity invites you to enrich your understanding of core software designs and principles. If you’re a budding developer who fosters learning and doesn’t mind a hands-on approach, the Top Developer Conference will deepen your understanding of core principles and patterns.
Speakers: Top developers from Spring, Slack, GitHub, Digital Ocean, and Google
Date: May 30 to 31, 2022
Mansmith and Fielders have invited global marketing leaders to share their experiences, educating marketers on marketing opportunities and the industry’s future. The conference will encourage marketers to learn from their mistakes, overcome crisis events, and thrive post-crisis to create a better future in the context of business.
Speakers: Nina Aguas (Insular Life), Raul Joseph Concepcion (Concepcion Industries), Samuel Po (JS Unitrade and MarcoPolo Hotel Ortigas)
Date: June 14, 2022
The Graphic Expo is the Philippines’ premier trade show and marketplace. The event allows you to share ideas with fellow marketers, scout buyers, and get the latest digital technologies and innovation updates. Industry marketing professionals can network with business people, entrepreneurs, and key decision-makers.
Date: June 16 to 18, 2022
Venue: Convention Center, Mall of Asia, Pasay City
Free Online Webinars and Conferences
International organizations typically host these marketing conferences and webinars. Fortunately, they’re accessible for free for Philippine-based marketing professionals to participate in. The following are some online events you can attend in the comfort of your own home.
The Virtual MarTech Summit invites the industry’s top marketers to this unprecedented gathering of modern marketing technology’s elite. Learn from marketing world leaders as they tell their stories of trials, breakthroughs, and triumphs. CMOs, Heads, and Directors will be in attendance, ensuring you can network and learn from industry leaders.
Speakers: 28 confirmed marketing experts
Date: May 25, 2022
Local Start Time: 10:00AM (GMT+8)
Speakers will provide insights on catering to customer expectations and user experience and exploring critical issues by providing concrete tactics. Gain insight from veteran search marketers regarding new opportunities post-crisis. As a bonus, you can access the world-class SMX Advanced seminar for free for the first time
Speakers: Various global marketing leaders
Date: June 14 to 15, 2022
Local Start Time: Noon (GMT+8)
The Online Ecommerce Conference aims to educate marketers on the common usability mistakes that result in loss of sales. Guided by the best conversion optimization professionals, you will learn the ideal tools to utilize when gathering information about user behavior and how to increase your ecommerce revenue by investing in UX or UI design.
Speakers: Rebecca Hugo (Baymard Institute), Juliana Jackson (CXL), Karissa Van Baulen (Hotjar), Denis Studdenikov (Turum-burum)
Date: June 16, 2022
Local Start Time: 5:00 PM (GMT+8)
The Content Marketing Conference gives you full access to sessions and workshops facilitated by 60 of the world’s finest content marketing professionals. Master the six pillars of the content marketing practice with three free days of remote learning. Learn from only the best the content marketing industry has to offer.
Date: November 9 to 11, 2022
Local Start Time: Online access anytime
Treasure Trove of Knowledge
Attending marketing events is one of the best ways to update your knowledge and expose yourself to the latest industry trends. With each marketing seminar offering specialized insights regarding a particular industry aspect, rest assured that you will find something that best supports your professional development goals.
If you want a quick update on all the latest happenings in marketing, check out the Spiralytics blog for your dose of digital marketing enlightenment!