Technical  SEO is an important aspect of building a thriving online store. It’s the structure that holds your site up.

Of course, having engaging, well-written content on your website is crucial to your SEO. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. Users need to be able to find what they are looking for and enjoy an overall positive experience when they visit your online store. These factors heavily affect demand generation and sales. 

In this article, we shall look at tips and strategies for technically optimizing your e-commerce website.

The Importance of Technical SEO for E-commerce

E-commerce websites have a lot of pages, which, if not properly organized, can affect the website’s performance and create room for error. Search engines find it difficult to crawl and index your website if the site structure is messy.

A well-optimized e-commerce site, on the other hand, will usually rank better for more products because Google can easily crawl and index them. This leads to greater demand generation and ultimately, results in greater sales and profit.

Demand generation is the process of creating interest in a product or service through SEO, marketing, and advertising activities. It is a key part of any company’s go-to-market strategy and is used to attract new customers and grow revenue.

Technical SEO and Demand Generation

The process of demand generation is essential for any business that wants to succeed in today’s digital landscape. Demand generation is the process of creating interest and need for a product or service, leading prospects through a journey until they become customers. 

In order to be successful, businesses must focus on building relationships with their potential customers and using effective strategies to convert them into paying customers.

Appointment-setting services can play an important role in this process by providing qualified leads who are interested in signing up for the company’s products or services. Appointment-setting services involve a team of professional telemarketers who contact potential customers with the goal of establishing an initial business meeting or appointment. By doing it correctly, businesses can generate qualified leads that have higher chances of converting into customers.

In addition, B2B lead generation is not a new concept, but it has become increasingly important in recent years as more and more businesses move online. And with the right demand generation strategy, businesses of all sizes can successfully generate leads and grow their customer base.

However, by implementing technical SEO best practices from the onset, you ensure that your website has a solid structure that is responsive, enhances speed and ease of navigation, and increases demand for your products.

5 Strategies For Implementing Technical SEO For E-commerce Websites 

Vector artwork of an e-commerce site with text that says "Doing Technical SEO for Ecommerce Websites"

A visually appealing e-commerce website is great, but you must have a strong technical foundation to support your design elements without sacrificing usability. Here are 5 strategies for improving your e-commerce website’s technical SEO. 

1. Ensure Your Site Is Secure

A critical aspect of technical SEO for an e-commerce website is site security. E-commerce sites come with a variety of potential threats, including malware, data breaches, and other malicious actions. When visitors go to your website to purchase items, they enter sensitive personal information. They need to feel that their information is protected and that they are safe. 

To ensure your website remains secure and safe from hackers, taking the necessary steps to implement technical SEO is essential. This is one of the ways of making customers feel safe enough to buy from your site.

2. Improve the Speed of Site Loading

One of the most frustrating experiences a user can have is waiting ages for a site to load. People are becoming increasingly impatient since they’re already used to the speed and convenience provided by technology.  

Even if you have the best products, buyers can get discouraged and abandon your site if it is loading slowly. This can affect customer acquisition and lead to revenue loss.

You can improve your site loading speed by doing the following:

  • Reducing the number of redirects
  • Reducing the sizes of image files
  • Consider using an external platform to host videos
  • Enable browser caching

Increasing your site load speed even by just one second can increase conversion and improve overall user experience.

3. Clean up your URL Structure 

Learning how to create a clean URL structure is one of the easiest ways to improve the technical SEO of your e-commerce website. 

Having a clean URL structure means that your URL navigation path is not filled with random letters and numbers. Take, for example, a URL like this:

www.shoes.com/ghwj=5jj/guf00oa0=a/aj68b 

It doesn’t let search engines or site visitors know where they are on the site or what kind of information they can get from the page. 

On the other hand, take a look at this URL:

www.shoes.com/maleshoes/casualshoes/moccasins

It contains words that tell you exactly where you are on the site. Users and search engines immediately know what to expect from the page.

Apart from making crawling on the site easier, this also allows you to insert your keywords into your URL for better ranking. It helps you to build demand generation marketing by targeting that keyword.

4. Use Simple Navigation Routes 

Another important way to do technical SEO for your E-commerce website is to ensure a clear path from one page to another. This requires you to organize your website content and pages to make it easy to find and get to a specific page. 

You can do this by creating breadcrumb navigation. As the name implies, breadcrumb navigation shows the path that leads to a specific page. For example, the breadcrumb navigation for a men’s shoe website can look like this: 

Accessories>Shoes>Male Shoes>Moccasins

This way, both search engines and users can navigate your website easily.

5. Make Use of Structured Data

Using structured data is essential in doing technical SEO for your E-commerce website. Structured data essentially provides information about the content of your page and makes product listing more efficient, thus, helping your site rank better in search results. 

You can include details such as product name, price, availability, and rating. Information about different variables of similar products can also be added, such as color, shape, size, and release date.

The Truth about Technical SEO

Technical SEO affects almost all functions of your website. From those related to structure to those aimed at providing a seamless user experience. This means that technical SEO can determine how your site ranks in search engines, ultimately affecting demand generation, lead generation, and sales.

Ultimately, learning how to do technical SEO for your e-commerce website will not only guarantee that you have a solid structure and design for your website but will be a defining factor in the overall success of your business.

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