You put a lot of effort into bringing users to the website, but they leave without any conversion. It disappoints you as the entire efforts and resources drain out with no returns.
Your website design has a huge impact in making the users buy or leave the store. The beauty comes first as Kinesis Inc suggests that 75% of people draw an opinion about a website based on its aesthetics. Yet, an appealing website may still fail you if it is unable to create ease and comfort for the end-users.
For higher conversions, you must fine-tune the website design. Let it be the navigation, usability, or advanced features. You can start with the basics, whether it is about a store in the USA or aiming to reach a community in Canada.
The web design basics include better user experience, simple navigation, and mobile responsiveness. These are the global rules whether you are acquiring a web design service in Toronto or any other part of the world. This post may serve as a quick guidebook to improve web design for higher conversions.
1. Pursue UX Design‘
UX – User Experience – design aims to create ease and comfort for the end-users in website navigation and usability. This is the reason you must pay more attention to making your website design user-friendly as it can boost conversions manifold. Forrester Research has drawn a clear line between a well-structured and better website design. It reports that a well-constructed user interface can grow conversions by 200%; but, a better user-focused design can take your conversions up to 400%.
2. Fix Mobile Responsiveness
People prefer mobile-friendly websites even if they are well-built and optimized for desktop users. You can refer to the Google Research that suggests that 72% consumers want mobile-responsive websites. It shows that consumers seem to be more comfortable with the mobile-optimized versions of your websites. A website that is not mobile-responsive may distort the layout and display, thus creating a nuisance for the users that leads to a higher bounce rate.
3. Carry A/B testing
One website design does not fit all. A design trend or tip may also not be effective the way it is for another website or business. For example, web design of a coworking space business may differ from an IT consultancy firm, though both belong to the tech industry. Applying to apply any of the trending design elements may need you to keep a track of them.
Every design element contributes to your store conversions. If a recent change is not increasing the sale, you may need to observe its impact and replace it with another option that may seem to be more intriguing and useful.
Once you modify or replace the feature, you will have two different scenarios to study. Compare them to find which one is adding value to your website.
4. Design with appealing colors
Color selection plays a significant role in branding, marketing, and promotions of your business. Top Design Firms reports that when website visitors were asked about the web design element they give more value, 39% of them said the color selection. Statistics from the same source also suggest that 22% of first-time visitors search and prefer appealing colors. However, you may be losing 21% of visitors if the color scheme is weird and unappealing.
5. Incorporate social proof
Being credible means attracting more users and converting them into customers. You can use social proof to gain trust. It can be in the form of experts showing certificates, celebrity endorsements, or showing customer reviews and social media engagements. Hubspot quotes, “88% of consumers trust user reviews as much as personal recommendations.” Choose any method to exhibit your popularity or share a glance on where your brand or products stand. Collecting reviews from your happy customers and presenting them to new users can help you boost sales and conversions.
6. Take advantage of negative spacing
Negative spacing, also referred to as white spacing, is the blank space that is not occupied by any of the design elements. You need to create white space between the design elements to create ease and comfort for the users. Covering a landing page with too-many graphical elements may over-occupy the design.
Take advantage of the negative space to separate and highlight information grids. Help users find the information they need to form a purchase decision.
7. Turn to easier navigation
Your website navigation is the way users get to their required products or pages. It needs to be simple and easy. Small Biz Trends carried out a survey that asked about the significance of navigation, where 95% of respondents said they want an easy-to-navigate website. Users find your website in search of useful information. If they land on your website but fail to find what they need the most, they are more likely to revert. Improve your conversions by simplifying website navigation with better options and website structure.
8. Add life to CTA
Call to action – CTA – is the passage to conversions. It is the moment when the users interact with your website or online store and show interest. To make it work for your business, you need to enliven it with appealing colors, themes, and text. The common colors that can help you highlight Calls to action are green, orange, yellow, and red. Use colors in contrast to your website theme to make it stand out and direct users to conversions.
9. Study F-Shaped Content Design
User behavior is difficult to understand. It requires extensive research and observation of the way they read and scan web pages. Findings from the Eye tracking research suggest varying reading patterns. one among them is F-shaped. It implies that users scan a page in a horizontal pattern first and then move in a vertical line. It is like reading headings and subheadings first and moving to the content body later. The F-shaped design is significant to follow. It highlights the key areas that get user attention.
10. Try minimalist design
A minimalist design is another way of keeping the website simple and confined to a few options. It may need you to remove or ignore the design elements that are not important for your users. Making more options and features available may distract your users. So keeping it simple may keep them focused. Assist your users in taking decisions with a clear and plain path.
The moment you step into conversion optimization, you may find hundreds of ways of doing it. But, you need to stick to the relevant ones and work on them one-by-one. You can start working to improve the user experience. Study buyers’ journey of your specific website to remove the discomfort and uneasiness. Pursue a mobile responsive design to ensure your websites appear all-right in mobiles. This post has already discussed some useful tips. You need to study your business and consumer needs before you apply more methods.