Sales

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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

We have some tactics to share that help harness your CRM into a powerful customer retention engine. Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more.

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5 Ways Sales Automation Can Help Increase B2B Leads

Your sales reps are slogging day in and out to reach their revenue targets. Despite...

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Aligning Marketing and Sales: Sync or Sink

When sales and marketing teams work well together, issues facing each department can quickly be turned into new opportunities.

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How to Uncover Potential Interested Clients (without Being Too Creepy)

The normal marketing Request For Proposal (RFP) process for a company looking to use the...