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Email, not social media, remains the King of the Marketing kingdom. If you haven’t yet explored this route, there is no better time than now to start.

Creating an email sounds simple, but it’s a lot more complicated for marketers.

  Email has been around long before the internet even existed. Ray Tomlinson, the man...

  Let’s cut to the chase. The reason why you’re failing at email marketing is...

  Digital marketing channels have expanded dramatically in recent years. However, email still remains one...

  There’s no question about it: email marketing works. In fact, email has been touted...

  When the first email was sent in the 1970s, it was impossible to predict...

  Email marketing without data analytics is bound to fail. If you’re not able to...

So, you’ve been sending email newsletters and updates to hundreds or even thousands of subscribers...

When it comes to marketing channels, brands are always on the lookout for optimization practices...

  Underlying the creation of an effective email marketing strategy is the fundamentals of deliverability....

  In the most recent B2B benchmark report (CMI), 49% of those whose content marketing...