Jimmy Cassells

Spiralytics’ resident mad scientist, Managing Director Jimmy Cassells is a Stanford Engineer who somehow found a way to apply Industrial Engineering methods to online marketing. Since arriving in Manila in 2005, he's started a few lead generation companies, helped launch Zalora in 2012, and Spiralytics, his latest passion. On the weekend you'll find him on one of the Philippines' 7,107 islands with an ice cold San Miguel in hand.

Recent Posts

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November 21, 2022
Digital Marketing Courses: Enhance Skills in the Philippines
Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its...
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March 28, 2022
How Brands Used COVID-19 as a Marketing Tool
The COVID-19 pandemic has adversely affected businesses all over the globe. With strict travel restrictions...
Easily Affordable Marketing Strategies
February 10, 2022
11 Easily Affordable Marketing Ideas to Help you Grow your Business
Before getting started with the most affordable marketing ideas that you can fetch to get...
January 10, 2022
What is Performance Marketing?
Are you eager to see better results for your ad budget? Performance marketing may be the answer. Here's everything you should know about it.
Digital Marketing Amidst Coronavirus
April 8, 2020
Digital Marketing Amidst Coronavirus (COVID-19)
The Coronavirus (COVID-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter...
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December 18, 2019
5 Crucial Steps to Establishing Online Presence
  Venturing into the online world is crucial for virtually any business operating today. Gone...
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April 15, 2019
How to Structure Your Digital Marketing Team
  Building the right marketing team takes a whole lot of research, patience, and dedication....
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January 8, 2019
How Globe Telecom Increased Organic Traffic by Over 100% [Case Study]
  In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of...
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June 22, 2015
Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics
  Facebook Ad Fatigue Definition Facebook Ad fatigue is the condition when your audience gets...
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February 3, 2015
How to Uncover Potential Interested Clients (without Being Too Creepy)
The normal marketing Request For Proposal (RFP) process for a company looking to use the...

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