Jimmy Cassells

Spiralytics’ resident mad scientist, Managing Director Jimmy Cassells is a Stanford Engineer who somehow found a way to apply Industrial Engineering methods to online marketing. Since arriving in Manila in 2005, he's started a few lead generation companies, helped launch Zalora in 2012, and Spiralytics, his latest passion. On the weekend you'll find him on one of the Philippines' 7,107 islands with an ice cold San Miguel in hand.

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