Jimmy Cassells

Spiralytics’ resident mad scientist, Managing Director Jimmy Cassells is a Stanford Engineer who somehow found a way to apply Industrial Engineering methods to online marketing. Since arriving in Manila in 2005, he's started a few lead generation companies, helped launch Zalora in 2012, and Spiralytics, his latest passion. On the weekend you'll find him on one of the Philippines' 7,107 islands with an ice cold San Miguel in hand.

Recent Posts

Digital Marketing Amidst Coronavirus
April 8, 2020
Digital Marketing Amidst Coronavirus (COVID-19)
The Coronavirus (COVID-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter...
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Globe Logo
January 8, 2019
How Globe Telecom Increased Organic Traffic by Over 100% [Case Study]
  In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of...
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city at night
June 22, 2015
Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics
  Facebook Ad Fatigue Definition Facebook Ad fatigue is the condition when your audience gets...
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hands holding a pen
February 3, 2015
How to Uncover Potential Interested Clients (without Being Too Creepy)
The normal marketing Request For Proposal (RFP) process for a company looking to use the...
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January 15, 2014
5 Ways SEO and PR Can Work Together
Earlier this year I was invited to give a talk at the PR Congress 2013...
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