How to Be a (Good) Content Writer (12/30)


So you want to be a writer? Perhaps what is in your head is an image of a well-dressed person, preferably in glasses, typing in a sleek laptop, preferably a Mac, with some majestic scenery as his background (the beach perhaps?). That image, well played out in movies, is an ideal peg but far from the truth. Gem has already dished out some harsh truths of being a writer. And since it’s content marketing week at the Spiralytics blog, let me tell you a little trivia about our content writing team: Some of us are moms, working from home, writing […]

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What Moms and Effective Content Marketing Have in Common (11/30)


When I was thinking about what topic to write about for Content Marketing week in Spiralytics’ 30 Day Blogging Challenge, I was totally clueless. I mean, what can a young mother like me, have anything significant to say about content marketing? Ask me about how to keep the house habitable in spite of busy WAHM (work at home mom) life or what to do when your highly-spirited preschooler and energetic infant start to gang up on you, then I could impart some wise words. But as I continually pondered about motherhood and effective content marketing, I realized they have so […]

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DIY your Content Marketing in 8 Steps (10/30)


In the recent years, we’ve seen big brands jump into the content marketing bandwagon, turning themselves into full-blown publishers. There’s Red Bull and its out-of-this-world (literally) stunts, GoPro and its user-generated extreme sports coverage, Coca Cola’s lifestyle e-magazine, and General Electric’s love memes, among others. Hollywood personalities have also become publishers themselves, such as Gwyneth Paltrow’s GOOP, Megan Merkle’s The Tig, and Blake Lively’s But none of these are possible without investing a significant amount of manpower and funds, which, to their advantage, these big brands and big names have at their disposal. So how do you make Content […]

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Why You Should Use Long Tail Keywords for SEO (9/30)


With the growing competition around core keywords that every SEO wants to target, there is another way to get past that very tough competition. The solution? Long tail keywords. Long tail keywords have been used by SEOs for a while now and it still work. If used correctly, it can be a very powerful way to leverage search traffic. What are long tail keywords? Long tail keywords are keyword phrases that are longer and very specific to what you are selling as they are more focused on a niche.  For example, you sell kids sneakers, and your primary keyword is […]

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10 Harsh Truths I Learned from Writing for a Living (8/30)


In whatever career you choose, nobody warns you about the harsh realities of what you’re getting yourself into, you have to discover them for yourself. When I graduated with a degree in Print Journalism, I was a naive 20-year-old who’s dream in life was to see my name in newspapers, magazines, (and of course the ultimate dream of a writer) books – nobody told me that it wasn’t going to be easy. In the real world, you can’t really stay in your parents’ house right after graduation to work on your novel and hope you can score a book deal for […]

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Brand Mentions: Every SEO Professional’s New Weapon (7/30)


Because of recent Google updates on their search algorithm, many SEO specialists are confused on what to do. Before, guest blogging was on top of SEO strategies, but because of Google Penguin penalties and recent disregard for guest blogging, Link Building is no longer as simple as before; SEO practitioners are now looking for a safer and update-proof method. With Google’s new Patent, more digital marketers are eyeing for brand mention as the future link building. Ranking search results Invented by Navneet Panda and Vladimir Ofitserov Assigned to Google US Patent 8,682,892 Granted March 25, 2014 Filed: September 28, 2012 Abstract Methods, […]

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