How to Spy On Your Competitors’ Backlinks Effectively

Competitor Benchmark

Nowadays, creativity is the key to getting big SEO wins. It starts with creating an overall strategy based on what industry your client is in; to building high-quality backlinks. Getting a link is not that easy nowadays unlike before when you can just build them, now you really have to earn them. There are times that we run out of ideas for link building. I have to admit, I do a lot of technical SEO stuff and being creative on other SEO aspects can be sometimes hard for me. What I do is I spy on my competitor’s websites. In this post, I’ll show you how to spy on your competitor’s backlinks effectively. Using Excel, I’ll help you determine what link building strategy your competitors do and choose what you can implement on your website.

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When WestJet Outdid Themselves: The Power of Unexpected Generosity and Kindness, Part 2

westjet-christmasmiracle

I found out about this year’s Christmas video a few days too late. The truth is, I woke up this morning and for some reason wondered about what West Jet was going to do this year, or whether they were going to do anything at all. It was a totally random thought, I’m surprised myself that the brand even crossed my mind so early in the morning. So I Googled and here I found, the new WestJet’s Christmas Miracle video which was released 3 days ago. They did an awesome job last year. They surprised passengers with gifts that they […]

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6 Things That Will Happen When You Stop Blogging for 3 Months

spiralytics-blog

It happens, when you’re a startup offering Online Marketing services, that you become so busy working on your clients’ websites you forget about your own. Such is what happened to this blog right here, and we’re first to admit that for the past three months, we haven’t really been *cough* practicing what we preach. And because this blog is our way of educating ourselves and our readers, even our lack of blogging has given us some valuable lessons on how corporate blogging can potentially benefit your business, and what you’re missing out on when you neglect your blog. Here are […]

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5 Reasons Paid Online Advertising Will Run the World According to Beyoncé

5 Reasons Paid Online Advertising Will Run the World According to Beyoncé

Anywhere you go, you will see people crazy in love with their smartphones or tabs. From posting their feels to getting a taxi (yes, it’s online now), from shoe shopping to checking movie seats, from downloading apps to stalking their favorite celebrity. Though there existed a time when traditional advertising (print, TV & radio) seemed irreplaceable, advertisers (being innovative as always) are starting to find ways and explore the portal of paid online advertising. With the help of my momma Beyoncé, here are 5 reasons why Paid Online Advertising…will run the world.

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Content Marketing Lessons from Kevin Spacey: Storytelling and Distribution Strategy

Content Marketing from Kevin Spacey

More than just a highly acclaimed actor, Kevin Spacey has something revolutionary to say about creating content. Him keynoting at the Content Marketing World 2014 is certainly not some publicity act. With years of experience in Hollywood and in the media business, one can’t deny the fact that this guy knows how to deliver content and to deliver it effectively.

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5 Rookie Blogging Mistakes of Small Businesses (and How to Avoid Them)

5 Rookie Blogging Mistakes of Small Businesses (and How to Avoid Them)

Today’s business blogging is full of pitfalls more horrible than vampires and zombies. Obviously, we don’t want to turn into mindless monsters that will mess up human brains. But we can never fight an enemy if we don’t truly understand what it’s capable of. As it creeps around, looking for its next victim, we don’t want to fall victim to its horrible content, freaky grammar, and ineffective strategies. Bad business blogging is really like fangs ready to suck into our necks and drain us up to the last bit. However, we should consider Lord Petyr Baelish (aka Littlefinger) from the […]

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