Content Un-Marketing: Breaking Content Marketing Rules Intentionally and Strategically

And as someone who consumes Content Marketing resources day in and out, I find that there are a few rules that have to be broken for the benefit of the reader, even if it means sacrificing your metrics a little bit. Not exactly based on actual data, this list of Content Un-marketing tips are based on rule-breaking ideas that we’ve seen some industry experts do on their blogs. Also, consider this as my personal wish list as someone who reads a lot of content daily.

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3 First Day Office-Survival Tips for Expats in the Philippines

On why I wear a sweater more here in tropical Manila than back home in Switzerland during summer. I recently joined Spiralytics and without giving too much away, it has been an amazing experience so far. Starting a new job is always a milestone in one person’s life, but moving to the Philippines from Europe makes it even more exciting. If there’s one thing I hear over and over again from everyone from back home plus everyone I meet here, it’s this – how is working in Manila? Since I’ve heard that question so many times, I’ve come up with […]

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Passing the Google Analytics Individual Qualification Exam: Everything You Need to Know


Google Analytics Individual Qualification (GAIQ) demonstrates a person’s expertise in Google Analytics (GA). For me, expertise in Google Analytics is knowing how to implement Google analytics and being able to use the data and various reports provided by Google Analytics to derive insights. To ‘earn’ a Google Analytics Individual Qualification, one has to pass the GAIQ exam. Since I passed the Google Analytics Individual qualification in September 2014, one common question that I have been asked multiple times is how to prepare for the exam? There are numerous posts out there describing the ‘3/4/5 easy steps to pass the GAIQ’. […]

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5 Reasons to Use Google Dynamic Remarketing


Last year, I published 2 posts about remarketing, Beginner’s Guide to Retargeting and 7 Strategies to Use When Retargeting for B2B, eCommerce, and Publisher. Today, let’s talk about the newest Google remarketing feature. Just recently, Google’s dynamic remarketing came out from beta. Before it became available to everyone, we were one of those fortunate to be able to use this for one of our high spender clients. Google Dynamic remarketing uses site behavior to deliver tailored dynamic ads to prospective buyers. When a user views a product on your site, Google remarketing tag records the product viewed and remarketed dynamic […]

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Content Marketing Expectation Management: Understanding Goals and Setting KPIs

To put it simply, Content Marketing is the process of creating and distributing relevant content with the bottom end of achieving business goals. Over the past few years, Content Marketing has become an integral part of the overall marketing strategy. Although it has been proven to achieve results for many businesses, others find themselves frustrated and unsuccessful with the process.

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6 Essential Life Tips I Learned from Advertising as My First Job

A year ago, I started working on my curriculum vitae after I finished my bachelor’s thesis. I sent job applications to companies of different fields such as events management, magazine publishing, human resources and management. For a time, I felt really down because for a month of attending interviews, no one replied with a job offer. Instead of giving up, I started improving my CV and practicing answering possible interview questions in front of a mirror. As a fruit of my labor, I got the job that I wanted! But the challenge did not end there. I had to prove […]

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