Passing the Google Analytics Individual Qualification Exam: Everything You Need to Know


Google Analytics Individual Qualification (GAIQ) demonstrates a person’s expertise in Google Analytics (GA). For me, expertise in Google Analytics is knowing how to implement Google analytics and being able to use the data and various reports provided by Google Analytics to derive insights. To ‘earn’ a Google Analytics Individual Qualification, one has to pass the GAIQ exam. Since I passed the Google Analytics Individual qualification in September 2014, one common question that I have been asked multiple times is how to prepare for the exam? There are numerous posts out there describing the ‘3/4/5 easy steps to pass the GAIQ’. […]

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5 Reasons to Use Google Dynamic Remarketing


Last year, I published 2 posts about remarketing, Beginner’s Guide to Retargeting and 7 Strategies to Use When Retargeting for B2B, eCommerce, and Publisher. Today, let’s talk about the newest Google remarketing feature. Just recently, Google’s dynamic remarketing came out from beta. Before it became available to everyone, we were one of those fortunate to be able to use this for one of our high spender clients. Google Dynamic remarketing uses site behavior to deliver tailored dynamic ads to prospective buyers. When a user views a product on your site, Google remarketing tag records the product viewed and remarketed dynamic […]

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Content Marketing Expectation Management: Understanding Goals and Setting KPIs

To put it simply, Content Marketing is the process of creating and distributing relevant content with the bottom end of achieving business goals. Over the past few years, Content Marketing has become an integral part of the overall marketing strategy. Although it has been proven to achieve results for many businesses, others find themselves frustrated and unsuccessful with the process.

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6 Essential Life Tips I Learned from Advertising as My First Job

A year ago, I started working on my curriculum vitae after I finished my bachelor’s thesis. I sent job applications to companies of different fields such as events management, magazine publishing, human resources and management. For a time, I felt really down because for a month of attending interviews, no one replied with a job offer. Instead of giving up, I started improving my CV and practicing answering possible interview questions in front of a mirror. As a fruit of my labor, I got the job that I wanted! But the challenge did not end there. I had to prove […]

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5 Compelling Reasons Why Content Promotion Improves Your Branding

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In this extremely competitive industry, one must find ways to elevate from the rest of the opposition. There are loads of ways to do so, but they all need to have one thing, a solid branding. Let’s pull one card out of the deck and talk about how promoting content can get you where you want to be as a brand. Content Promotion is the strategic planning and executing of campaigns to drive traffic to certain content pieces. If it’s a video, you must find ways to get views. If it’s an article, you must find ways to attract readers. […]

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4 Crucial Tips for the Aspiring Professional Writer

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As an art, writing has a few disciplines that remain consistent all throughout. Whether you’re a blogger, a web content writer, a novelist, or anyone who wants to write for a living, these indispensable tips below can help you become a better pro writer—no matter what writer hat you’re wearing. Of course they aren’t easy, but no one ever said being better at anything was going to be easy.

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