5 Reasons Paid Online Advertising Will Run the World According to Beyoncé

5 Reasons Paid Online Advertising Will Run the World According to Beyoncé

Anywhere you go, you will see people crazy in love with their smartphones or tabs. From posting their feels to getting a taxi (yes, it’s online now), from shoe shopping to checking movie seats, from downloading apps to stalking their favorite celebrity. Though there existed a time when traditional advertising (print, TV & radio) seemed irreplaceable, advertisers (being innovative as always) are starting to find ways and explore the portal of paid online advertising. With the help of my momma Beyoncé, here are 5 reasons why Paid Online Advertising…will run the world.

Read more

Content Marketing Lessons from Kevin Spacey: Storytelling and Distribution Strategy

Content Marketing from Kevin Spacey

More than just a highly acclaimed actor, Kevin Spacey has something revolutionary to say about creating content. Him keynoting at the Content Marketing World 2014 is certainly not some publicity act. With years of experience in Hollywood and in the media business, one can’t deny the fact that this guy knows how to deliver content and to deliver it effectively.

Read more

5 Rookie Blogging Mistakes of Small Businesses (and How to Avoid Them)

5 Rookie Blogging Mistakes of Small Businesses (and How to Avoid Them)

Today’s business blogging is full of pitfalls more horrible than vampires and zombies. Obviously, we don’t want to turn into mindless monsters that will mess up human brains. But we can never fight an enemy if we don’t truly understand what it’s capable of. As it creeps around, looking for its next victim, we don’t want to fall victim to its horrible content, freaky grammar, and ineffective strategies. Bad business blogging is really like fangs ready to suck into our necks and drain us up to the last bit. However, we should consider Lord Petyr Baelish (aka Littlefinger) from the […]

Read more

6 Unexpected Lessons I Learned About Content Marketing This Past Year

riz-01

Sometime last week, while trying to put some semblance of order into my email inbox, I realized that it’s been a year since I started working here at Spiralytics. Incidentally, my contract officially began on April 1, 2013, and no, it wasn’t an April Fool’s joke. (I take April Fools seriously.) It was, in fact, one of the greatest things that’s ever happened to my career. Now, pardon me for the cheesy things I might say as this post progresses. You were warned. Working at Spiralytics I remember how it felt like, coming to work at Spiralytics. I came from […]

Read more

Hiring from Fresh Graduates: 3 Things to Learn from Harvey Specter from Suits

hiring-fresh-graduates-harvey-specter-suits

Whenever graduation season starts, it also marks the beginning of a fresh new batch of eager younglings seeking employment. While hiring from fresh graduates is not for every company, some believe that a lot can be gained from it because newly graduates are extremely idealistic and their minds are full of fresh ideas. If there’s one person who can prove that hiring from fresh graduates is not a bad idea, it has to be Harvey Specter of Suits (WARNING: spoilers ahead).

Read more

9 Annoying Things Every Designer Does

9-annoying-things-every-designer-does

I think I speak for every designer when I say that this job changes how we think and act in the outside world without even realizing it. Some good, but some are downright annoying for non-designers, especially for those who date us. Here’s a list of 9 common designer habits that non-designers find annoying. Does any of these sound like you or your designer friend?

Read more