3 Experts Show How You Can Start with Conversion Rate Optimization

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For companies, having an enormous traffic is superb but where does that take them? Traffic doesn’t always equate to getting the best return on investment (ROI). It is discouraging to spend your money but not seeing it come back the way you want it. Let Conversion Rate Optimization (CRO) help you with that.

I have listed down some of the experts that can help you start with implementing Conversion Rate Optimization in your websites. Check them out and see how easy and beneficial it is to get the best ROI.

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Weekend Reading: Taylor Swift, Blogging, and Stuff Content Marketers Need to Know This Week

It’s been an insightful week in the online marketing industry, and an exciting week here at the Spiralytics HQ. We’re continuously adding new members to our team, moving to a bigger office space, and working with some new clients. And now as another week is about to end, here are some of the stuff we’re reading around here.

Enjoy!

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5 Life Principles and Content Marketing Takeaways from Taylor Swift’s Open Letter to Apple

While it’s still a hot topic, let’s talk about what we learn from Taylor Swift this week.

To summarize, Taylor Swift posted an open letter to Apple Sunday morning explaining her decision to hold back her album, 1989, from its new streaming service. It didn’t take a long time for the message to reach Apple and make the tech giant revise its own royalties policy.

There’s so much to be learned about what just happened there. And at the risk of sounding like a giddy Taylor Swift fan girl, I’m listing down a few takeaways because, let’s face it, these stuff are worth noting.

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Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics

Facebook Ad Fatigue

At Spiralytics, we’ve bumped into several companies where Facebook (or even GDN) advertisers “set it and forget it.” Their usual process includes ad creation, determining their target audience, submitting the ad, letting it run for a month, and then coming back to check on its results. Often at the end of the campaign, they’ll come back to the metrics, measure the results, proclaim “Facebook Ads don’t work!!,” then never recur to Facebook again. In many cases, this is a huge mistake. Here’s a case study where a campaign performs wonderfully until Ad Fatigue kicks in. The performance metrics immediately declined, which, as a result, effectively killed all cost per lead gains achieved in the initial days.

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Weekend Reading: Weekend Productivity Tips, Blogging, Content Marketing, and Leaked Emails

It’s the end of another week and we just can’t wait for the weekend to begin, get that much-needed time off the internet, maybe even watch a movie—anything that doesn’t have to do with being online, unless of course Netflix marathon is part of your weekend itinerary.

Here are a few good reads from this week and some thoughts to ponder as you slow down this weekend. Hope this gets you pumped up and ready for the next week!

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