How BYD Philippines' New Domain Won Its Brand Search and Grew Its Leads
A global leader in electric vehicles moved its Philippine website to a new domain in 2024 and needed it to win in search and turn that traffic into qualified EV leads. Here is how Spiralytics planned the site’s search structure and lead paths, published content for EV buyers, and built the new domain’s authority.
#1
for “BYD Philippines”,
May to October 2024
3x
monthly leads,
August to December 2024
3.9x
blog visits from search,
July to December 2024
The Business
BYD Cars Philippines, distributed by Mobility Access Philippines Ventures (ACMobility) of the Ayala group, offers electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs). Focused on accelerating sustainable mobility across the country, BYD pairs its Blade Battery and Super DM-i hybrid technology with strong performance and value for money.
Industry: Automotive, electric vehicles
Location: Philippines
Services: SEO, Content Marketing, Online PR
Challenge & Goals
In 2024 BYD Philippines moved its website to a new domain, bydcarsphilippines.com. The new domain had to win back search visibility and rank first for its own brand, where other sites held the top spots.
At the same time, BYD needed to reach people researching EVs for the first time and turn high-intent visits into sales inquiries.
Strategies & Solutions
Spiralytics worked across technical SEO, conversion paths, content and link building.
On-page and technical SEO
We mapped the priority vehicle pages (Atto 3, Sealion 6, Seal, Dolphin, Tang, Han and Seagull) to focus keywords such as electric car, EV and hybrid, and specified their headings and meta descriptions.
Conversion paths
We recommended high-visibility Get A Quote, Book A Test Drive and Find A Dealer buttons above and along the fold on car pages, to guide visitors through the buying journey. These and our on-page changes were not live during our 2024 work; BYD added them after changing website platforms.
Content for EV buyers
We wrote localized blog posts answering real EV ownership questions, including charging, maintenance, common EV myths and number coding exemptions, and recommended author bios and credentials to strengthen the site’s E-E-A-T.
Online PR and link building
We built the new domain’s authority through PR outreach for model launches such as the BYD Seagull and BYD Seal, niche automotive listings, forums, guest posts and reclaiming unlinked brand mentions.
Results
Leads and visits are from Spiralytics’ 2024 reports for BYD Philippines, as Google Analytics recorded them under organic search; those reports also flagged that some paid search traffic was being counted there. Rankings and Domain Rating are from our rank and link trackers. We compare December 2024 with August 2024, the first month leads were tracked through the quote and test drive request forms.
| BYD Philippines, Google Analytics organic channel | BeforeAugust 2024 | AfterDecember 2024 |
|---|---|---|
| Leads | 177 | 527 |
| Quote requests | 163 | 469 |
| Test drive requests | 14 | 58 |
| Blog visits from search | 784 | 2,112 |
| Month | Leads bar | Leads |
|---|---|---|
| Aug 2024 | 177 | |
| Sep 2024 | 92 | |
| Oct 2024 | 116 | |
| November 2024: the Seal 5 DM-i page goes live | ||
| Nov 2024 | 387 | |
| Dec 2024 | 527 | |
Leads reached 527 in December 2024, the highest month in our 2024 reports and 36.2% more than November’s 387: 469 quote requests and 58 test drive requests. Since August 2024, monthly leads have tripled. November and December also brought new model launches, such as the Seal 5 DM-i.
Visits to blog pages from organic search, summed page by page, grew from 542 in July 2024 to 2,112 in December 2024, 3.9 times as many.
The new domain took the top spot for “BYD Philippines” in May 2024 and held it through October.
Domain Rating rose from 0.8 in March 2024 to 11 in December 2024. Over the same period, our PR for the BYD Seagull and BYD Seal launches earned new links.
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