We have just confirmed Spiralytics for another year of PPC, SEO and Content Marketing strategies – we consider them as an extension of our marketing department allowing us to focus on running our business and handling the leads generated from our website and improving search rankings. We have never had more leads coming in after years of bumbling digital marketing strategies working solo, but now with Spiralytics we are achieving and exceeding targets!
Google Analytics Agency
Google Analytics is your window to understand and optimize digital marketing performance. We can help you fix and improve your current setup, or create an optimal setup for a new site. Spiralytics is a certified Google Premier Partner, and all of our experts are Google Analytics Certified.
All of your marketing decisions should be goal-driven and backed up by quantitative data to help you profitably grow your business.
Search engines like Google are incredibly powerful channels for driving targeted traffic. When prospects use search engines to find information about your products and services, your brand needs to be visible. The stakes are high: 9 out of 10 searchers don’t make it past the first results page, so properly optimizing your website for search has never been more important to building your online presence.
Audit of current implementation, 50-point checklist for common mistakes
Proper Installation of a new account, including Google Tag Manager
Conversion Setup: Goals & Event Tracking
3rd part Tool setup and testing (CRO Heatmaps, Hubspot, Marketing Tools, etc)
Reporting Strategy, Design, Workflow and Training
Performance Measurement & Optimization
Now that you have Google Analytics set up, it’s time to take your game to the next level. Google Analytics is a great tool to show a few data points over time, and to find root cause answers to performance questions you might have, such as “Why did my traffic drop yesterday” or “Where did this morning’s awesome lead come from?” However, it isn’t the best tool to show your team’s performance over time.
We’ve built our own proprietary tool on top of Laravel to show the following:
Performance by Marketing Channel & Strategy over time (daily, weekly, monthly)
Content Performance & Keyword Opportunities
Lead Source Summary & Customer Journey