How Video Content Helped Make Education
Accessible to the Filipino Youth

Learn how Bukas used video content and social media to make education accessible in the
Philippines with help from Spiralytics.

The Business

Challenge and Goals

Strategies and Solutions

Results

1.6 M

Facebook impressions

777,000

TikTok impressions

705,000

YouTube impressions

36

TikTok conversions
for April 2022

11

Ad conversions
for February 2022

27.7%

Ad click-through
Rate (CTR)

The Business

Bukas is a financial service that aims to make education
affordable and accessible for Filipino youth.
Industry: Finance

Location: Philippines

Service Offered:
Display Advertising and Search Engine Marketing (SEM)
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    Challenge & Goals

    Bukas wanted to implement a brand awareness strategy in time for the enrollment season. The goal was to be on the radar of students, parents, and school administrations to increase conversions. However, the challenge was to carry out a social media plan with a minimal budget

    Strategies & Solutions

    Video content is a powerful marketing tool today, especially among the younger market, the target audience of Bukas. Hence, Spiralytics maximized the video assets of Bukas to increase brand awareness and gain conversions on different platforms.

    Together with SEM campaigns, Spiralytics launched a conversion-optimized display campaign on Facebook and Google Display Network (GDN). Bukas was also one of Spiralytics’ first clients that experimented with TikTok, running traffic-optimized ads on the app.

    Results

    With the Spiralytics team optimizing strategies monthly based on results, the social media campaign garnered improved impressions from Facebook to TikTok. The SEM campaign also observed positive results with a promising CTR and increased conversions.

    For Bukas, flexibility and optimization are important factors for growth. If there was a season that had the potential to generate more leads, we adjusted the campaign. If one campaign performed better than others, we followed the trend and improved it. By being proactive and adaptable, Bukas was able to reach its target audience and increase brand awareness.

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