How Video Content Helped Make Education
Accessible to the Filipino Youth
Philippines with help from Spiralytics.
for April 2022
for February 2022
affordable and accessible for Filipino youth.
Display Advertising and Search Engine Marketing (SEM)
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Challenge & Goals
Bukas wanted to implement a brand awareness strategy in time for the enrollment season. The goal was to be on the radar of students, parents, and school administrations to increase conversions. However, the challenge was to carry out a social media plan with a minimal budget
Strategies & Solutions
Video content is a powerful marketing tool today, especially among the younger market, the target audience of Bukas. Hence, Spiralytics maximized the video assets of Bukas to increase brand awareness and gain conversions on different platforms.
Together with SEM campaigns, Spiralytics launched a conversion-optimized display campaign on Facebook and Google Display Network (GDN). Bukas was also one of Spiralytics’ first clients that experimented with TikTok, running traffic-optimized ads on the app.
With the Spiralytics team optimizing strategies monthly based on results, the social media campaign garnered improved impressions from Facebook to TikTok. The SEM campaign also observed positive results with a promising CTR and increased conversions.
For Bukas, flexibility and optimization are important factors for growth. If there was a season that had the potential to generate more leads, we adjusted the campaign. If one campaign performed better than others, we followed the trend and improved it. By being proactive and adaptable, Bukas was able to reach its target audience and increase brand awareness.
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