How Avida Achieved 44% More Clicks
at 35% less CPC in One Month
numbers within a month and on a limited budget.
increase in click
to middle-income Filipinos.
Industry: Real estate
Service Offered: Search Engine Marketing (SEM)
Download Case Study
Fill up the form to download our free
Challenge & Goals
In early 2022, there was a drop in Avida’s site impressions, clicks, sessions, and users. The goal was to lift these numbers within a month while working on a limited budget.
Strategies & Solutions
There were three action steps Spiralytics used to prevent the continuous decrease of Avida’s SEM campaigns: Diagnose, Strategize, and Optimize.
After diagnosis, we found that lower search impression share (SIS) was the main reason behind the decline. Our strategy was to consistently improve monthly impressions, clicks, and SIS from SEM campaigns. We then optimized solutions based on the results.
The solutions applied were ad set-up optimization, landing page optimization, responsive search ads (RSA) implementation, and image extensions.
Improve Your Digital Marketing Performance
achieve your goals.