The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Spiralytics Inc.’s clients. This position is primarily focused on paid ads within the Google, Facebook, and other Social Media advertising platforms.
- Display campaign implementation, optimization and reporting
- Campaign strategy development
- Creative recommendation
- Bachelors/College Degree in Marketing/Business Development or equivalent or a combination of education & relevant work experience.
- Experience in Google Ads and/or Facebook Ads
- Working knowledge of other Paid Channels: Youtube, LinkedIn, etc.
- Excel Skills: Parsing, Vlookup, Pivot, Charts
- Working knowledge of Google Analytics
Bonus Skills: Conversion Rate Optimization (Landing Pages) & SEO