The Display Advertising Specialist will be responsible for creating and implementing strategies and tactics across Google Display, Facebook, and LinkedIn, Remarketing, and other platforms to drive leads or orders within our clients’ target acquisition costs. Working closely with Display Advertising Strategists, you will also become familiar with performance marketing, media buying, and attribution reporting, amongst other online advertising processes.
- Implement effective campaign strategies (measured by CPA or ROAS – If your main metrics previously haven’t been acquisition cost, we will train you on this process)
- Can strategize, implement and measure new campaign ideas
- Can quickly research and experiment with new advertising methods
- Master all optimization techniques within each channel
- Implement a daily/weekly/monthly optimization process
- Work with our creative team to develop expert level creative strategies to catch the attention of the target market and drive them to the site/app
- 1+ years working knowledge with Google Display, Facebook (could be entry-level or expert). Bonus for other platforms where you have achieved target CPA results.
- AdWords Certification – Nice to have, but if not certified, we will certify you.
- Analytical, organized. Can build and execute to plan.
- Can work fast with minimal supervision.
- Must be willing to work in Makati area.
- Bonus Skills that will help you shine: Google Analytics Certified; Conversion Rate Optimization (Landing Pages); Excel: parsing, vlookup, pivot, charts. Ability to quickly assemble performance data from Google Analytics and AdWords to understand and improve performance.