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vector art showing two website heatmaps, one on a phone and another on a laptop
January 26, 2023
How Website Heatmaps Make a Killer Content Marketing Campaign
Even the most optimized content might not deliver the results you want. Find out how you can use website heatmaps to make a killer content marketing campaign.
Vector graphic about web cookies
January 10, 2023
5 Ways Marketers can Prepare for a Cookieless Future
The death of third-party cookies is on the horizon, threatening personalized marketing techniques. Read this blog to help you prepare for a cookieless future.
Challenges Around Data and Analytics That Prevent Business Growth
July 29, 2021
7 Challenges Around Data and Analytics That Prevent Business Growth
This article will look at the seven most common challenges businesses face when managing data and analytics and what can be done to accelerate business growth.
How To Grow Followers With YouTube Analytics Data
July 15, 2021
How To Grow Followers With YouTube Analytics Data
To reach your marketing goals using YouTube, you need to grow a subscriber base. This is where YouTube analytics can help you.
Not All Traffic Is Created Equal
June 17, 2021
Not All Traffic is Created Equal: Measuring the Importance of Traff...
Where traffic comes from and how it interacts with your website is just as important, if not more than raw numbers.
AI-Based-Predictive-Analytics-Transform-Business
January 21, 2021
How AI-Based Predictive Analytics Can Digitally Transform Your Busi...
Read on to discover the biggest ways that AI-based predictive analytics and capabilities can digitally transform your business and help scale its operations.
E-Commerce Tools: Which Ones Do You Really Need?
August 24, 2020
E-Commerce Tools: Which Ones Do You Really Need?
E-commerce tools can streamline your business processes and improve customer experience. Here’s a look into the essential tools for your business needs.
AB-Multivariate-Testing
August 13, 2020
How to Use Multivariate and A/B Testing to Drive Website Success
A lot of marketers are confused about whether they should conduct A/B tests or multivariate...
December 16, 2019
A Simple Guide to Understanding Bounce Rate Better
To bounce or not to bounce?
August 5, 2019
Web Analytics Basics for Businesses
  The digital times we’re living in are marked by hyper-connectivity, where people communicate with...
April 22, 2019
Changes You Need to Make to Your Data-Driven Marketing Strategy in ...
The age of big data is here. Companies that don’t keep up are fast losing...
March 4, 2019
Analyzing User Behavior Data on Your Website [A How-To Guide]
  Consumer data is becoming more and more essential in many business processes, especially when...

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