Businesses, both large and small, equally rely on the power of content marketing to make their brand stand out and be recognized as leaders in their own industries. Here, we’ve compiled a list of resources to help you gain expertise in creating valuable content that multiplies your revenue.
Understanding Content Marketing
What is content marketing? With these articles, you can gain a complete understanding of the concept and its background. You can then convince your boss to invest in a solid content marketing strategy.
Benefits of Content Marketing
Not yet convinced that you need the power of content marketing for your business? Once you have a clear understanding of content marketing, it’s important to know the various benefits and advantages that it can bring to the table.
Learn how content marketing can specifically benefit your company, organization, or brick and mortar business with these resources.
Identifying Buyer Personas
Identifying your target audience and having a clear picture of who they are is paramount to the success of any marketing endeavor. That’s why marketers need to create buyer personas.
Without the buyer persona, the content plan loses direction and focus. Remember, you want to create the right content, for the right people, at the right time.
Developing your Content Marketing Strategy
Your company needs that edge, that oomph. These resources can help you develop a solid content marketing strategy that can boost your sales and profit.
Building a Content Marketing Team
Successful content marketing cannot be achieved by just one person. It takes a lot of time and effort that may be too taxing for an individual. But, who makes up the content marketing team, and what qualities and skills should they have? Take a look at these resources before you start hiring or delegating tasks.
Content Marketing Tools
Nowadays, there’s a wide variety of software and tools designed to help marketers with their tasks. These tools can help you streamline the work and make you a better content marketer. But, which ones do you really need? Take a look at the following articles to help you decide.
Creating High Performing Content
It’s time to start creating valuable content to push your website traffic and generate leads. Cut through the noise and create content that your buyer persona needs and wants. Learn how to catch and hold users’ attention, and make them see that you are an authority in your own field.
Blogging isn’t just about writing articles. Content can come in many different forms. So, how do you choose content formats that your audience will happily and eagerly consume? Read on to learn.
Promoting and Distributing Your Content
Your work doesn’t stop at posting. To get people to see your content, you need to promote and distribute them to the right people, using the right channels, at the right time. Here’s how.
Measuring Content Performance
Through data analytics, you can measure and analyze your content to determine which ones are performing well. You can capitalize on these content forms and topics by recycling, republishing, and repurposing your content.
Understanding various metrics and KPIs can help you become a better marketer and content creator.
What Great Content Marketing Looks Like
Let the companies and businesses that succeeded through content marketing motivate you. You don’t necessarily have to emulate their every move, but you can take some strategies that apply to your specific niche or market to help you further your content marketing efforts. Be inspired.
Other Helpful Resources
Content marketing is an ever-evolving craft. It’s important to stay updated with the new trends and techniques that you can implement in your own strategy.
Hungry for more? Content marketing can grow your business exponentially. Breathe it. Live it.