Why No One Reads Your Blog and What You Can Do About It (2/30)

blog14_carol_writing

So you finally set up a blog and have already posted a couple of articles. You sit back and relax because you’re sure that the number of visits, pageviews, and comments will be pouring in like crazy in no time. But weeks or months have already passed since you first hit that publish button, why are you still not getting any visits, pageviews, or comments in your blog? No, the Internet is not broken. You just have a boring blog. Ouch.

Where are all my blog readers?

Meanwhile, in your blog 

Before you pull the plug on your once upon a time promising blog and give up on your blogging future, you have to know that blogging isn’t as easy as you think it is. Here are 8 good reasons why your blog has become an epic fail and what you can do to revive it:

1. Your blog design is “MEH”

In the world of blogging, the saying “don’t judge a book by its cover” does NOT apply. Your blog design is crucial in making a great first impression. You only have a couple of seconds to catch a visitor’s attention. If they don’t like what they see, they’re out.

MEH

What makes a good design: If your reader can’t instantly figure out how to navigate through your blog, your design sucks.

What you can do about it:
- Use a clean, uncluttered, and easy to read layout.
- Don’t use too much fancy fonts. They’re hard to read.
- Don’t put too much ads, especially the blinking ones.
- Use complementing colors that are not tiresome to look at.
- Use high-quality images. As much as possible, make your own graphics instead of using stock images.

2. Your titles suck,

“My first blog post”, “Success”, “Overcoming Challenges” — seriously? Don’t go all dramatic and cheezy with vague and boring titles. You’re not some big shot Hollywood filmmaker who can get away with such titles. Blog titles should catch the attention of your blog visitors into clicking “Read More”.

What makes a good title: It’s informative and catchy enough to let your reader know what the post is about without giving too much away.

What you can do about it:
- Determine the keywords or phrases that best defines your post, write a title using those.
- Create a title depending on the type of content you’re writing: How-to, list, guide, etc.
- If your post is an infographic, video, or the like, specify at the end of your title with a bracket so the keywords that define your post will appear earlier.

3. You  don’t style your content for impatient readers

Internet users are impatient readers. They have a lot of reading options that they can access in just a click so they won’t bother dissecting a page where all they see is a big block of text. Text-heavy posts = big turn-off for readers.

What makes a well-styled post: If your reader can understand what it’s about by just scanning it.

Lists rule!

Lists. Everyone loves lists. 

What you can do about it:
- Don’t write posts in a big block of text. Style your text by writing lists, bullet points, and subheadings.  
- Break your post by adding images or videos.

4. You’re a lazy blogger

The main thing that drives readers to a blog is content. If you barely have any content, stop wondering why you’re not getting any traffic.

What you can do about it:
- Posting once a month won’t cut it. List down all of your ideas and make an editorial calendar so your blog will be as updated as twice a week (or more in the future).
- Always be on the lookout for new blog ideas and don’t forget to list them down.
- Join blog challenges (like what we’re doing now).

5. Your topics aren’t interesting

Sometimes, it all boils down to what you’re actually writing about. Write informative content that is of value to your target audience.

What you can do about it:
-  Write original content.  Don’t just rewrite or repost content.
-  Write about something that your readers don’t know yet.
-  Figure out what you’re really good at or what you’re knowledgeable about. That’s what you should be writing about.

6. You’re too serious

You might be writing about interesting topics but the way you write it isn’t at all catching your reader’s attention. Don’t just write for the sake of having more content, put your personality into it and make your reader feel that you’re an actual human being that they’d want to befriend.

What you can do about it:
- Tell a story like how you would when you’re around your closest friends.  
- Crack a joke once in a while or be sarcastic while still being funny.
- Use memes. People love memes.
- Incorporate pop culture references like Miley Cyrus’s tongue. 

7. You talk about yourself too much

If you’re offering a product or a service, obvious self-promotion through your blog is another big turn-off. Reality check: Nobody cares.

Guess what? Nobody cares!

What you can do about it:
- Don’t directly talk about your product or service, instead, write about topics or issues that your target market can relate to. These can be tips, how-to’s, human interest stories, or current events related to what you’re offering.

8. You don’t promote your blog

The moment you publish your blog post, you’re the only one who knows about it. Stop thinking that people will magically find their way to your blog; it doesn’t work that way.

What you can do about it:
- Devise a marketing plan and timeline to promote your blog in your social media accounts. Don’t use the same copies over and over again when you do this.
- Encourage social media sharing by adding social media buttons in each post. Readers who find their way to your blog post (and find it interesting) will be able to easily share it to their followers.
- Offer e-mail subscription to directly reach out to readers who are interested in your content. There’s more chances that they will visit your blog because this promotion directly goes to their e-mail.

Ready, set, revive that dead blog!

This is part of Spiralytics’ 30-Day Blog Challenge, where we blog for 30 consecutive days from January 7 to February 6, 2014. Our way of saying “Game on!” to Hubspot’s Challenge. Follow this one-month long blog series and receive articles about Content Marketing, SEO, PPC, Online Marketing, and Startup Life via email:

Subscribe to our mailing list:

Email Address